Scheduled to be launched next month, the co-branded card will be available in two variants – 6e Rewards and 6e Rewards XL – offering exclusive travel benefits to cardholders looking to travel domestic or international, IndiGo said in a release.
Budget carrier IndiGo and private sector lender Kotak Mahindra Bank on Monday announced a strategic partnership for Ka-Ching, a co-branded credit card, under the 6E rewards programme.
Managed and operated by IndiGo, the Rewards Program is linked to a co-branded card, wherein members can earn rewards using such cards at IndiGo and other merchants and redeem them to avail benefits. 6E is the airline code for Indigo.
Scheduled to be launched next month, the co-branded card will be available in two variants – 6e Rewards and 6e Rewards XL – offering exclusive travel benefits to cardholders looking to travel domestic or international, IndiGo said in a release.
This tie-up will create value for customers in the form of a powerful product proposition that will provide customers with a premium rewards experience.
Customer research shows that Travel has emerged as the most sought-after redemption category in terms of rewards programs. Customers prefer to avail benefits such as travel-related offers and free flights while redeeming their reward points – a trend that is expected to intensify with air travel reaching pre-pandemic levels, the airline said. .
The credit card will allow customers to earn instant 6E rewards on their spend and redeem these points for airline tickets at any time without any blackout dates. In addition, customers will get access to other special benefits on IndiGo, including complimentary air tickets, discounted convenience fee, priority check-in, choice of seat and a complimentary meal, the airline said.
“We are excited to engage our customers with 6E Rewards on flight booking, dining, entertainment and other expenses that can be redeemed on IndiGo flight tickets and other products and categories,” said William. Boulter, Chief Commercial Officer, IndiGo, on the collaboration.
“We have full confidence in our partner, Kotak Mahindra Bank, to complement IndiGo’s network across the country, while providing our customers with an unparalleled experience. It is an ideal partnership as we believe in continuously growing our association to provide the best experience to our customers.”
IndiGo said cardholders will be able to earn additional 6e rewards across key categories like dining, shopping, transportation, medical bill spend, utilities, fuel and other key categories with the feature partners of the 6e Rewards program.
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