Indian consumers spend to live in the moment despite hit by inflation: Survey – Times of India

New Delhi: Despite global inflationary concerns, Indians are looking forward to a balanced life with plans to spend on luxuries like personal care, clothing, vehicles, leisure travel and air travel, according to a survey by Deloitte Touche Tohmatsu India. is in accordance with the findings of. ,
Indians are focusing not only on saving for the future (58 per cent of the respondents), but also on spending for experience and goods/material possessions (50 per cent each), the report said. The strong immunization campaign and positive growth has been found to be driven by consumer sentiments.
According to the findings, 77 percent of consumers are optimistic about their financial situation within the next three years, as workplaces open up and Covid-19 cases show a decline.
Deloitte Touche Tohmatsu India on Monday unveiled the Wave 24, the latest analysis from its Global State of the Consumer tracker.
Consumer Tracker is an online survey conducted on 1,000 respondents in 23 countries each.
“While 74 percent of Indians are worried about the respondents” inflation, Also, 85 percent of Indian respondents plan to spend on leisure travel in the next four weeks, 71 percent of Indian respondents feel safe with one-of-a-kind services and 68 percent of Indian respondents feel safe. A restaurant,” it said.
Inflation concerns were seen around the world in South Africa (86 per cent), Spain (85 per cent), Poland (84 per cent), Brazil (80 per cent), India (74 per cent), Canada (74 per cent). , the UK (72 per cent) and the US (71 per cent). However, 77 percent Indian consumer It is expected that his financial condition is likely to improve in the next three years.
Discussing the key trends emerging from the survey in India, the report states that 85 percent of Indians plan to spend on leisure travel in the next four weeks and 74 percent of Indians plan to buy a vehicle in the next six months. Is.
“Most Indian consumers plan to spend their share of their wallets on personal care and clothing (14 per cent) as well as entertainment, entertainment and leisure travel (14 per cent), followed by electronics and household goods (11 per cent). are. st.),” it said.
Indians are showing interest in buying a new vehicle as 74 percent of the respondents plan to buy a new vehicle in the next six months, and 30 percent said they plan to replace their vehicle and are likely to do so. They get a vehicle. new features.
Deloitte Touche Tohmatsu India LLP Partner And consumer industry Leader Porus Doctor said conscious-yet-meaningful consumption is being celebrated by Indians as they look forward to “experience” it rather than live it virtually.
“It has also instilled in them a sense of purpose and they look forward to associating with brands and platforms that reflect their personal values ​​and suit their evolving tastes,” he added.

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