ICICI Securities has launched ‘ICICIDirect iLearn’ – a learning app that will provide clients easy access to learning material around a range of financial products and market topics. It will equip clients with the robust knowledge they need to better aid them in their investment journey.
‘ICICIDirect iLearn’ aims at acquainting investors with the knowledge of financial or investment instruments by incorporating both standard and contemporary content to meet the needs of beginners and advanced investors. The app currently hosts over 550 pieces of content in various sections. The content will be updated at regular intervals on various topics including current market developments.
The examples and analogies given on the app simplifies complex financial concepts and enhances the investing skills of the users, thus boosting their confidence and helping them make informed decisions about where to invest their money. The app is available in Android as well as iOS systems.
“in such a country” India While more people are gradually moving towards investing in the markets, a large part of them are still unfamiliar with the specifics of financial or investment instruments,” ICICIDirect said.
Commenting on the launch, Vishal Gulecha, Head-Retail Equity, ICICIDirect said, “For decades, ICICI Direct has been providing financial knowledge in a physical format to Indian investors through various awareness programs. As the world moves towards digitisation, we are delighted to launch ‘ICICIDirect iLearn’, which aims to provide investors with well-researched and simplified content, prepared by our experts to help them invest. To help with decision making. This content will be updated on a regular basis, giving investors a fresh perspective.”
“We also plan to soon introduce ‘iCommunity’ on the platform which will provide an opportunity to learn through fellow investors. With our continued efforts to reach out to a larger audience and educate them on the importance of financial literacy, we Hope ICICIDirect iLearn will empower investors to plan and achieve their desired goals,” he added.
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