international Cricket The Council (ICC), which recently issued its first invitation to tender (ITT) for media rights for the next cycle of events commencing in 2024, has said that the complexity of its tender does not allow them to e-auction. and will continue with sealed bids.
The ICC on Monday started tendering for its rights for four and eight years (2024-31) for the Indian territory alone and there have been apprehensions in the Indian market that the closed and sealed bidding method being used by the ICC is not transparent enough. Is. ,
Notably, the BCCI used an e-auction process to sell IPL Right recently and it received appreciation from all quarters for its transparency.
“It would be wrong to say that there is no transparency. We are clearly not using e-auction because we have a complex set of rights available to us. We are inviting sealed bids, a method we have employed in the past. It is not a simple single territory and a single package of rights. We have different combinations,” said ICC Chief Commercial Officer Anurag Dahiya on Tuesday.
The ICC package provides broadcasters with claim filing, linear and digital rights for four and eight years and also provides for a composite provision. Apart from this, the ICC is seeking a separate bid for four years for women’s matches.
“We’ve been selling men’s and women’s rights separately and testing the market for four and eight years. And then there’s the packaging of digital and TV. To deal with all this, an e-auction is too complicated. So we remain with a sealed bidding method. What we are doing is not unusual,” said Dahiya.
Meanwhile, ICC CEO Geoff Allardyce said the venues for the women’s events would be announced at next month’s annual conference.
“The women’s package is available for four years and we want to announce the host countries in a month during the annual conference in July. Disruption of women’s rights is a natural progression due to the emergence of events. It’s received in profile,” Allardyce said.
Women’s events include T20 World 2024 Cup in September-October, 2025 U19 T20 World Cup in January, 2025 World Cup in November, 2026 T20 World Cup in June, 2027 U19 T20 World Cup in January and 2027 Cup in T20 Champions Trophy in February.
The men’s tender includes four T20 World Cups (in 2024, 26, 28 and 30), two Champions Trophy (in 2025 and 29) and two World Cups (in 2027 and 31). There are also four World Test Championship finals (in 2025, 27, 29 and 31) apart from four Under 19 World Cups (in 2024, 26, 28, 30).
According to a Cricbuzz report, the ICC expects to complete the sales in the core regions by the end of the year.
“We will go to UK, USA and SA and then Australia-New Zealand. We will be contacting other regions like Sri Lanka, Bangladesh, Pakistan, Middle East and so on. These markets do not like to be traded in the first place,” Sunil Manoharan, ICC Vice President – Media Rights, said.
Dahiya explained why the ICC decided to have a global composite bidding for all regions, as it did before.
“Our philosophy has been to have direct contact with the broadcasters who are serving our fans. To achieve this we thought it was the best way to go region wise,” he said.
The ICC has not fixed any base price. Bids will have to be submitted on August 22 and successful bidders will be announced in the first week of September.
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