Titan is the sixth largest watch maker in the world.
The story of Titan began in 1984 when Tata thought of making watches.
The story of how the titan of the Tata group became the sixth largest watch maker in the world is a unique one. In the 1960s to 1980s, there was a sudden boom in the watch market, which attracted many companies to enter the industry, including HMT, the king of watches in India at that time.
However, HMT’s dominance soon turned against them when high demand for their watches led to short supply. This presented an opportunity for Titan, which was founded in 1984, to capitalize on the situation by offering high-quality watches that quickly gained popularity among consumers.
With demand for HMT watches at an all-time high, Titan seized the moment to launch its own line of watches, which proved to be a game-changer for the company. Consumers quickly adopted Titan’s innovative designs and superior quality, propelling the company to new heights and cementing its position as a leading player in the watch industry.
Who laid the foundation?
Titan, a leading watch and jewelery company in India, is a joint venture between Tata Industries and the Tamil Nadu Industrial Development Corporation. Established in 1984, the company started production in 1986 and launched its brand Titan in 1987.
The company’s first managing director, Xerxes Desai, is widely regarded as the father of the Titan. Under his leadership, Titan dominated the watch market for many years before entering the jewelry industry. In 1996, the company’s jewelery brand Tanishq was launched and quickly gained popularity among consumers.
Today, Titan is a household name in India and is known for its innovative designs, superior quality and exceptional customer service. With a strong presence in both the watch and jewelery markets, the company continues to develop and expand its offerings to meet the evolving needs of its customers.
Story behind the name Titan
Titan, a company jointly established by Tata Industries and the Tamil Nadu Industrial Development Corporation, derives its name from the combination of the two. Its first factory was established in 1987 at Hosur, Tamil Nadu and since then, the company has become a significant player in the Indian market. As of today, Tata holds about 22% stake in Titan, while TIDC holds 28%.
Notably, noted investor Rakesh Jhunjhunwala has expressed his confidence in Titan, with a major portion of his portfolio consisting of the company’s shares. Titan has achieved significant success and is currently the sixth largest watch manufacturer globally. In addition to its flagship brand, Titan, the company also manufactures sports watches under the Fastrack brand. Titan’s growth and success can be attributed to its innovative designs, superior quality and unwavering commitment to customer satisfaction.
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