When scrolling through the popular social media app Instagram, one can come across a diverse range of content. From your favorite celebrities sharing a glimpse of their lives to people expressing themselves through short form videos or reels, there is no dearth of entertainment on the app.
Apart from this, we have also started watching a lot of content related to cinema. Several Instagram pages have managed to garner a loyal fan base by regularly creating content on Bollywood and Indian cinema. We spoke to three such popular pages, Sukuonghar, Fables of Film and NotViral, to understand how Instagram has given a lot of cinematographers the ability to express themselves.
Sakshi Singh’s Instagram page Sukoonghar re-imagines background scores of some of the most popular and loved scenes from movies and shows. In his own words, it is “a peaceful or quiet place for everyone and everyone who wants it.” With 61.3K followers, Sukooonghar has cemented its position as one of the most popular Instagram pages in India that creates content related to Indian cinema. He started Sukungahar in 2016 as a writing pageant, but by 2019 he streamlined his content as he found his ideas about cinema and background scores to resonate with a lot of people.
Sukooonghar’s content is quite unique, with a personal touch that resonates with fans. Talking about the process of making her post, Sakshi says, “As I am very much impressed with the background score, I first start choosing a song, then listen to it over and over again, until one Do not start playing scenes from movies or shows. head with it. It also means less regular videos and I’ve tried doing it the other way around like other similar page owners, somehow it never worked for me. “
Talking about her sources of inspiration, Sakshi says, “Music is the hero of my page. You know the concept of listening to music when you see your sweetheart, that’s how I take my inspiration. I almost always consume voices of AR Rahman sir, Neeraj Sridhar, Sriram, Suzanne D’Mello, Chinmayi Sripada.”
One of the reasons people like Sukoonghar’s posts is because they remind them of Hindi songs they love but haven’t heard for a while. Most Popular Videos on Page ‘Hey Ya!’ is editing. Karthik was re-imagined as a background score for scenes featuring Peter Kavinsky and Lara Jean from Calling To All the Boys I’ve Loved Before. The video has got three million views.
Ankit Sinha runs a page Fables of Film on Instagram, where he writes analysis pieces on cinema. Since its inception in 2019, Ankit has written over five hundred posts on various aspects of films. “Its sole focus was to look at Indian cinema through an analytical lens and thus create more buzz about it on social media. It involved talking about film songs, which was the film itself, a way of telling its story that was unique to our culture, and not just as something that should be enjoyed,” they say.
One of the most unique things about his page is that his work is divided into different categories according to the film he is analyzing. “I have tried to make my work more recognizable by categorizing them under different series with particular names. So my song analysis pieces fall under ‘decoding the song’. The series of finding similarities between different movies/scenes/songs comes under the series ‘Art Parallel’. It has helped me paint the page a bit in the minds of the followers. “
Ankit is a cine-lover who particularly admires Guru Dutt and Paul Thomas Anderson. However, he says that his affinity for film music inspired his work. “I’m a firm believer in the use of film songs as a narrative tool and I’m always on the lookout for how movies use it in interesting ways, while also being disappointed when they’re only used for a few short periods. And my analysis of songs/music is rooted in my analysis of movies and vice versa. I don’t see them as separate entities. But still, I find cinema very musical. because the rhythm of music is inherent in the feel of film. If there is one art form that is most similar to cinema it is music, as they are both very sensory experiences and in a similar way flow from.”
Apart from writing analytical articles, he also writes and edits pictures and videos of films. The most popular video from Fables of Film is an analysis of Rockstar’s song ‘Kun Faya Kun’ presented in reel format. The video has been viewed 860K times on the platform. Fables of Films also has 27.9k followers on Instagram.
Maybe one of the most unique Instagram pages of Indian cinema is Sudarshan P’s novel. In his own words, Notwhyral is a page that “supposedly contains clips that would have gone viral if there was internet back in the day but over time I started posting clips that just won’t happen. When you see it today In the context of the current situation, it is very refreshing.”
Since they launched the page in February, Noteviral has amassed a ‘community’ of 18.4K people on the app. From priceless interviews with artists like the late Shashi Kapoor and Amjad Khan, from rare footage from Kishore Kumar and Nusrat Fateh Ali Khan concerts to clips of A-listers throwing tantrums on the sets, NotWhirl has a truly astonishing range of video clips .
NotViral’s success comes from its carefully curated and edited videos, and also from its diverse audience, who have varied interests. “I think the generation that grew up with YouTube as a major form of entertainment crave honesty in interviews. I have seen a lot of young people around 16-18 years of age liking the way Dilip Kumar speaks Urdu. Which is very interesting. Maybe Millennials grew up watching TV, who took themselves too seriously and therefore yearned for casual MTV or the use of slang. But I think the generation who watched YouTube Growing up, she loves to watch Guftagu with Irrfan and Nilesh Mishra. There’s so much sarcasm and self-reference that it’s refreshing to watch the honesty. For example, I never thought Gen Z would be seen as Gulzar The clip of meeting Amrita Pritam will be interesting.”
As predicted before he started the page, a lot of his videos go viral in real time. His most famous video of Saif Ali Khan’s hilarious candor during an interview has garnered a million views on his page, and can now be seen on various platforms like Twitter, Facebook and news portals. Some of his other popular videos include Aamir Khan putting up Qayamat Se Qayamat Tak posters around Mumbai, AR Rahman walking off a stage without singing, as Gul Panag and the team of Lagaan practice the song ‘Ghan Ghanan’ .
Why is Instagram such a popular platform for creating content on Bollywood and cinema? “I think cinephile accounts have always been around: People who were good at writing about movies went from blogs and video essays to Instagram posts, which is great.”
Saksh from Sukhonghar says that the rise of cinema-related content stems from nostalgia, “The kind of 2 years we had, people chose to live in nostalgia. With fewer releases, the OTT platform made us go back to the early 2000s with songs and movies and revisiting that era through films that made us stay in that territory longer than we thought. Stayed. It gave us the comfort of home somehow,” he indicated.
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