The world of K-pop is an amalgamation of bop beats, impressive choreography and impeccable vocals. But what makes a perfect K-pop music video are the gorgeous and intricately designed sets that complement the artists’ creative vision. The architecture of K-pop music videos is instrumental in telling a story that may not be apparent in the song itself. So let’s take a look at some impressive K-pop music video sets that will grab your attention.
GOT7. by Nana
GOT7’s recent comeback with the upbeat song Nana is the perfect music video architecture that epitomizes the spring summer season. The septet marked its return in May with a fresh music video. Jay B, Mark, Jackson, Jinyoung, Youngjae, BamBam and Yugyeom, leave their fans in awe as they dance against soft coral sets featuring disco balls, flowers and abstract patterns in the background.
GOT7. by Nana pic.twitter.com/n6vgkqch9c https://t.co/uwUFJLvLrZ
— bae unni (@keepatbae) June 29, 2022
IU. by Lilac
The song set by Lee Ji-eun aka IU in this music video for his youth is amazing in terms of design and equally thoughtful. The music video uses a train journey as a metaphor to describe the different stages of life. Marking his early twenties, IU can be seen dancing inside a train where everything is energetic. As she approaches her thirties, she gets off the train and waits for the new journey she is about to take.
don’t call me by shiny
The four members: Onyu, Ki, Minho, and Taimin take us on a set aside to express our anguish towards a lover who did not deserve their love. From an out-of-order phone booth, to dancing next to a subway platform, the four members show us how real-world places can be transformed into artistic expression.
BTS. by fake love
The Grammy-nominated band takes us on a different set as each of the seven members recount their individual journeys. The set design includes moving floors, impressive sculptures and desolate spaces that epitomize a sense of despair.
Which of these music videos is your favorite?
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