How Google plans to make Android 12 more private with a feature similar to Apple’s app tracking transparency

Apple brought a much-awaited feature earlier this year iPhone App Tracking Transparency that allows users to block apps from being tracked online. Now, Google Bringing a similar feature to Android users as well Android 12 later this year. As per recent Google support PageUsers will be able to opt out of targeted or personalized ads by removing an advertising ID that serves as an identifier to allow advertisers to track users’ activities online. This comes after Apple’s app tracking debuted with transparency feature iOS 14.5. This was a well-appreciated feature by all types of users as it was a feature that gives iPhone and iPad users the option of not allowing third-party apps and websites to track them for advertising purposes. . Now, Android Users are also getting a similar feature with Android 12.

“The Ad ID is a unique, user-resettable ID for advertising provided by Google Play Services. It gives users finer control and provides a simple, standard system for developers to continue to monetize their apps. This enables users to reset their identifier or opt out of personalized ads (formerly known as interest-based ads) within Google Play apps,” Google said in its support page. Google’s anti-tracking feature will work in a similar way Apple App tracking transparency feature. This will give users the option to remove the advertising identifier on their Android phones. Advertising ID is a unique tracking number that serves as an identifier for advertisers. With Android 12, if users delete their advertising ID, advertisers will receive a string of zeros in place of the identifier.