How Google, Meta and others circumvented this iPhone security feature

Apple brought the app tracking transparency feature earlier this year iphone With iOS 14.5. The feature was highly welcomed by users across the world as it allows them to remove their advertising ID to block third party apps and advertisers to track their online behavior. However, this feature is now sidelined by big tech companies: Google, meta (the former Facebook), And crack,

According to a report in The Information, developers have found a workaround for the app tracking transparency feature. The report, which primarily focused on what Snap is doing to obtain user data. According to the report, Snapchat is using something called Maker Advanced Conversations, which allows it to get detailed information about the movements of individual iPhone users from ed-tech companies.

Snap is said to use data to measure the efficacy of ads, even when users are not providing any data to track them. It works on the idea that who saw the ad and what they did in other apps is blurred out with encryption so that they can’t be linked back to an individual. However, reports suggest that the company is still analyzing the data to show the results to advertisers.