Honda has unveiled the Elevate SUV in India, the model that will lead the launch of 4 new SUVs in India. As per the latest announcement by the company, the Japanese automaker will launch these new SUVs in the country by 2030. To take a lead on other models, the OEM plans to launch the Elevate in the festive season with bookings for the new car commencing. july. With these models, the company plans to make India an export hub for the brand.
Apart from the new SUV, the company plans to increase its presence in the Indian electric car landscape. To achieve this, the company will launch an all-electric version of the Elevate SUV in India in the next three years. Meanwhile, with expansion plans in place, the Japanese automaker currently has sedans like City and Amaze in the Indian market.
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The announcement from Honda Cars India comes at a time when the Indian car market is experiencing a growth in SUV sales. This comes at a time when monthly sales data shows at least 3-4 SUVs among the top selling models in the Indian market.
With the Honda Elevate, the automaker can expect SUVs to take a significant share of the sales. However, the mid-size SUV is set to enter a tough market with competition from models such as the Maruti Suzuki Grand Vitara, Toyota Urban Cruiser Hyder, Hyundai Creta and Kia Seltos which already command some dominance among consumers.
The automaker has kept mum on the details of the other 4 models it plans to launch in India. However, there are expectations that the automaker may make at least one model in the sub-4-metre category. If such an SUV is launched in India, the automaker would be tapping into a market that has one of the largest sales numbers in the country.
Reports suggest that the corporation has ramped up production at its plant in Tapukara, Rajasthan, and increased daily manufacturing capacity from 540 vehicles to 660 vehicles per day in the first quarter of 2023 to make room for Elevate and future goods .