New Delhi: Setting the stage for an aggressive entry into the two-wheeler segment after bookings opened at an extremely aggressive Rs 499, Ola Electric The soon-to-be-launched green scooter made a splash with its claimed to have an order book of 1 lakh units in just 24 hours of its inauguration.
While these are only booking numbers and there will definitely be cancellations, the good response indicates increasing interest of buyers towards electric drivetrains, especially with petrol price crossing Rs 100 in many cities.
Ola’s group chairman and CEO Bhavish Agarwal called it “the beginning” of a strong consumer trend towards electrics and said his company will ramp up production of two-wheelers and other green products.
“The unprecedented demand is a clear indicator of consumers’ preferences shifting to EVs… this is only the beginning!” he said.
While the price of the product is yet to be announced, the company has promised an “aggressive” entry point to the market, which is being seen as a major challenge such as Hero MotoCorphandjob Honda motorcycle and scooter indiahandjob TVS and Bajaj.
while Hailstone Is in overdrive, old players playing catch-up. Hero – which has stake in electric start-up anther – yet to launch its self-branded EV (It plans to do so later this year), and Honda 2 Wheelers is still “studying” the segment. And while Bajaj and TVS have launched electric products, they haven’t been able to make much of an impact in the market.
Ola Electric is setting up a factory on a 500-acre site in Tamil Nadu and aims to operate the first phase with an annual capacity of 2 million. It plans to reach full capacity of 10 million annual vehicles by next year.
While the details are yet to be revealed, the Ola scooter – which has been aggressively introduced and highlighted on social media – will cover a range of around 150 km on a single charge and will have a top speed of 100 kmph. It is being seen as “extremely attractive” by industry watchers, especially as petrol prices have crossed Rs 100 in most places.
While these are only booking numbers and there will definitely be cancellations, the good response indicates increasing interest of buyers towards electric drivetrains, especially with petrol price crossing Rs 100 in many cities.
Ola’s group chairman and CEO Bhavish Agarwal called it “the beginning” of a strong consumer trend towards electrics and said his company will ramp up production of two-wheelers and other green products.
“The unprecedented demand is a clear indicator of consumers’ preferences shifting to EVs… this is only the beginning!” he said.
While the price of the product is yet to be announced, the company has promised an “aggressive” entry point to the market, which is being seen as a major challenge such as Hero MotoCorphandjob Honda motorcycle and scooter indiahandjob TVS and Bajaj.
while Hailstone Is in overdrive, old players playing catch-up. Hero – which has stake in electric start-up anther – yet to launch its self-branded EV (It plans to do so later this year), and Honda 2 Wheelers is still “studying” the segment. And while Bajaj and TVS have launched electric products, they haven’t been able to make much of an impact in the market.
Ola Electric is setting up a factory on a 500-acre site in Tamil Nadu and aims to operate the first phase with an annual capacity of 2 million. It plans to reach full capacity of 10 million annual vehicles by next year.
While the details are yet to be revealed, the Ola scooter – which has been aggressively introduced and highlighted on social media – will cover a range of around 150 km on a single charge and will have a top speed of 100 kmph. It is being seen as “extremely attractive” by industry watchers, especially as petrol prices have crossed Rs 100 in most places.
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