edited by: Shaurya Sharma
Last Update: December 22, 2022, 15:26 IST
Google’s new test, despite appearing simple on the surface, has deeper roots than one might imagine (Reuters file photo)
AI bots like ChatGPT can replace traditional search engines, and this has forced Google to come up with a competitor in the face of the first serious threat to its core search business.
Despite being in a test-only preview stage, OpenAI’s new ChatGPT has forced Google’s management to declare it “code red”. The company may be heading toward a moment of technological change that could impact the business — a common fear in Silicon Valley and all things technology.
It’s only been three weeks since ChatGPT was made public, but according to The New York Times, the bot may be reshaping or perhaps replacing traditional search engines, and Google’s hand, despite sometimes producing toxic and false information. forced to come up. with a competitor posing “the first serious threat to its core search business.”
According to The New York Times, Google CEO Sundar Pichai led a series of meetings to strengthen the company’s artificial intelligence strategy in response to the perceived threat posed by ChatGPT, which resulted in changes within the company. In addition, the staff has been asked to develop rivals to technologies such as DAL-E.
It should be noted that Google already has a functional chatbot that can compete with ChatGPT – LaMDA, or Language Model for Dialogue Applications. In fact, the technology that forms the ‘heart’ of ChatGPT has been created by Google researchers. Google’s chatbot attracted significant attention when Blake Lemoine, a Google engineer, claimed that it was sentient, although this was later found to be false.
Google’s new test, while seemingly simple on the surface, has much deeper roots than expected, because even as Google improves chatbot technology, it must also consider the potential impact on its search advertising revenue. This is due to the fact that users may have less incentive to click on advertising links if chatbots are able to provide short answers to user questions. Amr Awadallah, a former Yahoo and Google employee who now runs a company called Vectara that is developing similar technology, claimed that Google has a business model problem. Users will not click on any ad if they provide an accurate answer to each question.
The New York Times reports that many experts believe Google will take an approach that is ‘incremental’ rather than acting as a total ‘overhaul’. And, because of the risk of generating inaccurate, harmful, and biased information, Google has been cautious about widely distributing its technologies, such as LaMDA. LaMDA is now available only to select individuals through an experimental app called AI Test Kitchen.
Google is not the only company in the trillion dollar club facing this kind of problem. Other companies have also faced similar issues. In 2015, Microsoft released a chatbot named Tay, which was quickly pulled from the internet due to its racist and xenophobic language. More recently, Meta also shut down the chatbot for similar reasons.
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