Gender-fluid jewelery becomes mainstream – Times of India

While there has always been a void in the men’s jewelery segment, the gender-fluid jewelery trend is here to fill that space. The fashion world has seen some drastic changes over the years with gender inclusion and the blurring of the lines between men’s clothing and women’s clothing. The world of jewelery is also witnessing a change and has opened a new market for them in the form of gender-free jewellery.

A lot of credit goes to celebrities like Harry Styles, Shawn Mendes and A$AP Rocky who showed their love for pearl necklaces and chokers at various red carpet events. These days you will see that every random menswear fashion influencer tries to look cool by wearing a pearl necklace. Gender-less jewelery has become the need of the hour and they have many homegrown jewelery designers coming up with innovative yet attractive genderless jewellery.

Internationally too, brands like Gucci and Tiffany & Co. have launched several gender-neutral jewelery lines and they are already hits. Gucci’s Link to Love campaign was all about gender-neutral jewelery that represents the infinite cycles of life, romance and togetherness. A selection of sleek, geometric styles that can be put together.

What makes this gender-fluid ornament a hit? Rohan Narang, Managing Director, Hazurilal Legacy says, “With a generation sensitive to gender identity and inclusivity and androgynous models, with clothing lines already defining gender-neutral territory, it is time that the country has a high jewelery adherence. ; non-binary/ignorant designs that can easily flow between different sensibilities and aesthetics while defying social construction. International pop-culture icons have changed their everyday lives Has stepped up the luxury jewelery game and can be credited for opening up a whole new business opportunity for the gems jewelery industry.”

Echoing the same views, Pawan Gupta, Director, PP Jewelers by Pawan Gupta says, “Gender-neutral jewels are poised to become the next big thing in the jewelery industry. As customers become more and more aware of their purchases and Becoming discreet, they have recently shown a keen interest in gender-neutral styles. In recent years gender-free styles have made a splash around the world, even among the major brands in the fashion market and The jewelery industry has now begun to respond to this trend. Gender-neutral jewelery production has grown strongly in India due to slow and steady demand. This concept is reclassifying style in India, and young Indians are following this pattern. Wearing boyband-style dog tags used to be a symbol of male adornment. However, these days, men are increasingly embracing jewellery, hoarding rings and bracelets, and innumerable gems. Decorating the ears.”

Disclaimer: Content created by Gem & Jewelery Export Promotion Council.