A recently released blog post by EA Sports not only celebrated the launch of FIFA 22 but also touched on EA Sports plans for the future of the FIFA game series.
The EA blog post reads, “As we look forward, we are also exploring the idea of renaming our global EA Sports football games. This means that we are reviewing our naming rights agreement with FIFA.” , which is different from all our other official partnerships and licenses in the world of football.”
Since 1993, EA Sports has been producing spin-off versions as well as an annual edition of the football video game. It is one of the best selling video game franchises of all time. It launched FIFA 22 on 1 October and reports say that 9.1 million people have already played the new version of the game.
EA also clarified that it is fully aware of how important branded competitions and national leagues, as well as globally popular clubs, stadiums and players, are to the “authenticity” of a FIFA game series.
The blog also noted that during the years building its global franchise, EA has known that authenticity is essential to the experience. That is why it focuses so much on the collective strength of over 300 individual licensed partners giving them access to 17,000+ athletes in 100 stadiums worldwide and 700+ teams in over 30 leagues.
It is also stated that EA continually invests in the partnerships and licenses that are most meaningful to players, and for this it is the only venue where any prestigious UEFA Champions League, UEFA Europa League, CONMEBOL Libertadores, Premier League , can play authentically in the Bundesliga. and LaLiga Santander among many others.
The move follows Japanese game makers Konami rebranding its Pro Evolution Soccer series as eFootball as the latest version of the game.
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