(Reuters) – Meta (formerly Facebook) will make it easier for brands to run three-dimensional ads on their Facebook and Instagram social media platforms through a new partnership with an ecommerce technology firm.
The integration with VNTANA allows the brand to create 3D models of its products. can upload to Facebook And instagram and can easily convert them into commercials, VNTANA said in a press release on Thursday.
The move is a step in advertising in the metaverse, with VNTANA chief executive Ashley Crowder referring to the futuristic idea of a collection of virtual worlds that can be accessed through devices such as headsets.
Meta has staked its future to contribute to the creation of the Metaverse, which is said to take up to a decade to materialize.
Meta previously partnered with augmented reality (AR) companies Modiface and PerfectCorp to help beauty and cosmetic brands run 3D and AR ads with ease.
“The metaverse is basically the spatial internet,” Crowder said. “It’s a whole world of possibility that starts with having perfect 3D models of your products.”
Facebook And instagram For example, users who see a 3D ad while browsing on their desktop or phone can interact with an image of a handbag and move it around to view the item from all angles.
“In a way, it provides a glimpse of what you can expect on future devices like AR glasses,” said Chris Barbour, director of the Augmented Reality Partnerships. metaof Reality Labs Unit.
Prior to the integration of VNTANA with Meta, advertisers would need to reformat 3D files to be compatible with Meta’s advertising system. Crowder said that now brands without the technical expertise in working with 3D images can use VNTNA to easily upload files and convert them into commercials.
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