Exclusive: 102% growth in customer base, 39% increase in monthly active users, says Amazon Business director

As Amazon Business completes 4 years in India, the marketplace claims that over 4 lakh sellers have benefited from the platform in the last 4 years. There is a huge jump of 102% in CAGR, which puts India after the US. We caught up with Suchit Subhash, Director of Amazon Business, to decode the plans for the upcoming festive season.

1) It has been 4 years since Amazon Business started operations in India, how have MSMEs in India benefited since inception?

Since its launch in 2017, Amazon Business has added over 4 lakh sellers selling to business customers on Amazon Business. There are over 150 million GST enabled products on the platform, which together with a strong delivery network are present in 99.6% of pin codes in India. Our focus has been on helping businesses reduce costs to simplify purchases and improve profitability. Apart from catering to MSME customers, our vendors also cater to the requirements of large enterprises like Mahindra, GE, Tata Group.

Over the past four years, we have added many features such as multi-user account features, bulk purchase features, shared payment methods and business analysis tools to enhance account security and compliance.

In its four-year journey, Amazon Business has registered millions of businesses as customers in India and witnessed exponential growth in the customer base with a CAGR of 102%, making Amazon Business’s Indian market the second largest after the US . . We’ve seen a 39% increase in monthly active users, resulting in a 69% increase in orders and an 85% increase in sales. We are also encouraged to be able to cater to businesses from even smaller markets and have seen 30% of customers buy and 25% orders from Tier 2 and Tier 3 cities.

2) Has the business environment changed for MSMEs in India? What kind of benefits are they getting? How is Amazon planning to support and promote exports digitally for MSMEs?

Amazon has invested a lot of time and effort in enabling MSMEs to benefit from technology adoption through partnerships with central and state government bodies, industry partners and others.

To support MSMEs digitally, this year we launched Business PAN as an additional license type through which MSMEs, education institutions and NGOs with annual turnover of less than Rs 20 lakh can register and Amazon Business can get profit.

We have also launched ‘Bill to Ship To’ feature, we have taken the lead in solving this unique customer problem and introduced a solution that allows them to claim GST credit at their billing address for their pan India shipments. allows. This convenient feature allows customers to consolidate tax credits in one state and use GST credits more effectively.

3) What can the government do to improve the environment for MSMEs?

We are working closely with the government to make e-commerce realize its potential and empower MSMEs to go online. We believe that we can enable MSMEs to take advantage of e-commerce by properly structuring incentives that encourage online sales and help offset digital marketing costs and ‘do business online’. Promote ease.

4) Festive trend ahead of the festive season?

We are completing four years in India and due to our four year anniversary, Amazon Business plans to run an ‘Anniversary Sale’ from September 24 to 29, where customers can enjoy up to 20% cashback on orders above Rs. can take advantage. We have a wide range of deals across various product categories like Laptops, Printers, TVs, Office Furnishings, Kitchen Products, Work from Home and Study from Home.

In addition to these business exclusive deals, businesses will continue to save more with GST input tax credit and bulk discounts as part of the anniversary special offer.

With the festive season approaching, Amazon Business has launched the ‘Corporate Gifting Store’ to cater to all the gifting needs of businesses and their office administrations. With a wide range of corporate gifting selection in Headphones, Speakers, Wearables, Gift hampers, Work from home essentials, Festive coins, Amazon gift cards etc., Amazon Business exclusive business deals, top deals with GST invoice for Input tax and great Offers savings. Credits and bulk purchase discounts. Read also: 2021 Volkswagen Taigun India Launched Today: Check Expected Price, Features and Specs

Furthermore, during the Diwali period we will continue to offer our customers great deals and discounts along with GST Input Credit and Wholesale Discounts. Read also: Microsoft Surface Pro 8 with 120Hz Display Launched: Price, Features, Specs

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