Tim Cook welcomes customers to Apple BKC
The Apple BKC store officially opened its doors to the public on Tuesday. The store, located at Jio World Drive Mall in Bandra Kurla Complex, was inaugurated by Apple CEO Tim Cook.
After inaugurating Apple’s first retail store in India at Mumbai’s Bandra Kurla Complex (BKC), CEO Tim Cook took to the micro-blogging platform Twitter and said that the energy in Mumbai is incredible. “The energy, creativity and passion in Mumbai is incredible! We are very excited to open Apple BKC – our first store in India,” tweeted the Apple CEO.
The Apple BKC store officially opened its doors to the public on Tuesday. The store, located at Jio World Drive Mall in Bandra Kurla Complex, was inaugurated by Apple CEO Tim Cook. Cook stepped out of the Mumbai store and took selfies with the first Apple buyers who turned up in droves.
Apple BKC will serve as a dynamic location where customers can come together, explore Apple products and services, enjoy exceptional service, and learn how to make Apple products and services through free TODAY at Apple sessions. How to get the most out of devices
The store is designed to be one of the most energy-efficient Apple Store locations in the world, with a dedicated solar array and zero reliance on fossil fuels for store operations.
According to the company, Apple BKC features a triangular handcrafted wood ceiling that extends beyond the glass façade to the bottom of the exterior canopy, reflecting the store’s unique geometry. Each tile is made from 408 pieces of wood, with 31 modules per tile, for a total of 1,000 tiles that make up the roof.
There are over 450,000 individual wooden elements, all of which were assembled in Delhi. “Upon entering the store, customers are greeted by two stone walls sourced from Rajasthan and a 14-metre-long stainless steel staircase connecting the ground level and the cantilevered mezzanine,” Apple India said.
Apple BKC also offers Apple Pickup, which makes it easy for customers to order online and pick up products when it’s most convenient for them. The store has over 100 team members who collectively speak over 20 languages.
On Monday, the Apple CEO held a meeting with top Indian business leaders including Reliance Industries Chairman Mukesh Ambani and Tata Sons Chairman N Chandrasekaran in Mumbai. Cook visited Ambani’s residence Antilla, where he met Akash Ambani, chairman of Reliance Jio, and Isha Ambani, chairperson of Reliance Retail, who were also present.
He is scheduled to meet India’s Prime Minister Narendra Modi and Deputy IT Minister Rajiv Chandrasekhar during his visit to inaugurate the tech giant’s first retail store in the country this week.
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