New Delhi: Twitter chief Elon Musk has threatened to sue Microsoft after the technology giant announced plans to remove his social media company from its advertising platform. Its advertising platform will “no longer support Twitter” from April 25.
The move comes after Twitter announced a fee for using its API, with access starting at US$42,000 a month. According to Microsoft, starting April 25, users will no longer be able to access their Twitter accounts through the social media management tools of Microsoft’s Digital Marketing Center. Users will also no longer be able to schedule, create or manage Tweets or Tweet drafts. In addition, users will not be able to see their past tweets and engagements on the Microsoft advertising platform.
“Starting April 25, 2023, multi-platform Smart campaigns will no longer support Twitter,” Microsoft said. A similar email has begun going out to Microsoft Ads users stating that “Digital Marketing Center (DMC) will no longer support Twitter starting April 25, 2023.” Leading Marketing and Advertising Conference.
At the event, Musk attempted to bring brands back to the platform after Twitter lost half of its largest advertisers following its acquisition of the company. for your data stream. The Microsoft Ads feature previously allowed advertisers to manage their social media accounts across different platforms in one place. Users could reply to Tweets and DMs as well as messages received on Facebook, Instagram and LinkedIn. While Microsoft’s social media service was provided free of charge to advertisers, it was featured prominently in Microsoft Advertising’s Digital Marketing Center dashboard.
It worked with the platform’s social and search paid advertising tools to help businesses run and manage their paid advertising campaigns across platforms such as Google Ads, Facebook and Instagram, and Microsoft’s Search Ads. Microsoft generated more than US$12 billion in digital advertising revenue last year from ads that will be created, managed and run through its advertising platform.