Last Update: February 13, 2023, 13:39 IST
Wine may be making a comeback.
Vine was bought by Twitter several years ago and was shut down before the rise of TikTok and Reels in the market.
Elon Musk has been making wholesale changes to Twitter since his acquisition in October 2022. They’ve revamped Twitter Blue, made it available in more countries, kicked off free access to the Twitter API for developers, and introduced a new gold badge for brands. And Musk is planning more products and reintroducing some of them.
Twitter had Periscope and Vine at one point, and the market clearly didn’t value its existence or understand the use case. But with short-video platforms like TikTok and Instagram Reels taking off, it’s time for Twitter to consider bringing back Vine, a plea from several social bugs on the platform over the past few days.
Responding to a tweet, Musk claimed that Periscope is partially living through Spaces, but he understands that Vine needs to come back in a better and better version. Vine could easily be a hit with Twitter users, and could be the ideal TikTok and Reels alternative for those in India who haven’t been able to access TikTok through legal channels since it was banned in 2020.
Vine has been a part of Musk’s agenda for a while and he also suggested that the company could look at repurposing older content that would surely appeal to existing Vine users.
Vine relaunching could help Twitter add more users to the platform. They still haven’t given a timeline for its relaunch, but Twitter is expected to bring it back in some form or the other soon.
Musk is planning new things through Twitter Blue subscriptions and it is possible that he may offer Vine through the service as well. Twitter Blue has launched in various markets from 2023, including India, where it costs Rs 900 per month on mobile (Android and iOS) and Rs 650 per month if you buy Twitter Blue through the web app.
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