As the expectations of the audience about the film ‘Doctor Strange in the Multiverse of Madness’ are getting tarnished, its effect on the film’s earnings is clearly visible. In this story of two legendary characters of the Marvel Cinematic Universe, Doctor Strange and Wanda Maximoff, this time a new superhero America Chavez has also been introduced by the MCU. This character has the power to move from one universe to another. During the month-ago advance booking of the film ‘Doctor Strange in the Multiverse of Madness’ at the box office, the ticket sales have ended and the film has come down further on Tuesday after falling below ten crores on Monday.
Benedict Cumberbatch and Elizabeth Auslen starrer ‘Doctor Strange in the Multiverse of Madness’ has had its most disappointing performance in Hindi-speaking regions. The Hindi version of the film took a grand opening of Rs 7.15 crore on the first day of release. But when people who came out after seeing the film told its story to others, then many people gave up their intention to watch the film. As a result, the collection of the Hindi version of the film came to Rs 5.20 crore on the second day of release i.e. on Saturday. The film reaped the benefit of advance booking on Sunday when its Hindi version managed to sell tickets worth Rs 6.70 crore.
The real test of the film ‘Doctor Strange in the Multiverse of Madness’ took place on Monday. On this day the film was completely rejected by the audience of Hindi belt. The Hindi version of the film earned just Rs 1.95 crore on Monday. It is expected to fall further on Tuesday. In terms of initial figures, the film has earned around Rs 6.50 crore at the Indian box office on Tuesday. The net earning of the film in India so far has been Rs 94.14 crore. In the remaining two days, the film seems to be meeting the target of earning 100 crore nett in the first week.
The film ‘Avengers Endgame’, released in 2019, is at number one among Hollywood films released in India in terms of first week’s earnings, it earned a total of Rs 260.40 crore in the first week. MCU’s film ‘Avengers Infinity War’ is also at number two. It earned Rs 156.64 crore in its first week. Another MCU film ‘Spiderman No Way Home’, which released last year at number three, earned Rs 148.07 crore in India in the first week. The number of the film ‘Doctor Strange in the Multiverse of Madness’ will come after this film because the film ‘Lion King’, which is present at number four in terms of the first week’s earnings, has earned Rs 81.57 crore in the first week.
Bohni is bad
This time with the release of this film of Marvel Studios, Disney also made a lot of mistakes before the release of the film. As soon as the advance bookings for the film were opened a month back, fans of the MCU understood that something is going on. The film’s branding and marketing was its third weakest link. The statements of the film’s producer Kevin Feige also made it clear that the matter was wrong somewhere. And, after watching the film, this thing becomes clear too. Before the release of the film, so much of its content was put on YouTube that the interest of the people who were eager to watch the MCU movies went down.
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