There is a 3x increase in the participation of gig workers in the year 2022 as compared to the year 2021 (Representational Image)
Overall, the demand for gig workers is expected to increase by 10 times, while the participation of gig workers is expected to increase by 3 times in the year 2022 as compared to the year 2021, according to the Taskmo Report 2022.
The year 2022 is considered to be the most successful year for the gig economy so far. Keeping work-life balance and flexibility as a key priority, there has been a spurt in opportunities, demand and supply. As per the report, there has been a 3x increase in the participation of gig workers due to various reasons while the hiring demand has increased by 10x.
Several corporate waves starting with mass resignations to moonlighting layoff seasons have played a major role in attracting the market towards flexible hiring and working. Till 2021, when the gig economy was synonymous with the blue-collar worker, the year 2022 changes the circumstances and scenario. White-collar gig hiring picks up pace in 2021 as compared to 2021, with a 7X increase in demand for white-collar workers. E-commerce companies, technical skill workers, analytics and data scientists. Whether it is a positive change or the need of the hour, the gig economy is constantly rewriting the hiring and working landscape across the globe, Indian companies are increasingly looking for gig workers to fulfill roles in business development, field sales, last Is doing. -Mail Delivery, Digital Promotion, Brand Promotion and Micro-influencers. Overall, the demand for gig workers is expected to increase by 10 times, while the participation of gig workers is expected to increase by 3 times in the year 2022 as compared to the year 2021, according to the Taskmo Report 2022.
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It is promising to see that top recruiters have strengthened their roots in Tier-2 and Tier-3 cities, with Pondicherry, Mirzapur, Patna, Jabalpur and Kanpur finding their way to job gigs, while growth in metro cities continues to maintain its momentum. for gig workers. The gig economy is a major draw on full-time employment because of the flexibility and freedom it offers. Taskmo: A gig discovery platform, currently has over 49% of gig workers under the age of 25. Also as per the report, youth participation in the GG economy has seen an 8x increase between 2019-2022. Most of the youth who are opting for gig job roles are from Tier-1 cities like Bengaluru, Delhi, Mumbai, Hyderabad and Chennai. Bangalore is the most preferred job location and Chennai is the least. Because Bengaluru is also a startup hub, opportunities for blue-collar and white-collar gig roles abound.
“As the concept of gig is gaining wider acceptance, there has been an increase in youth participation, who are choosing to take up gig job roles. The career paths of young professionals today will not look much like they did in the 2000s. Gig helps people discover their true potential, talents and preferences. The younger generations are also more open to exploring various opportunities. It is good that they do not want to limit themselves to work that comes with limitations,” said Prashant Janadri, co-founder, Tascomo.
Women’s participation has increased from 18 percent to 36 percent, showing a remarkable 2-fold increase this year. Gig continues to be a flexible model of work for working women in India who can choose their jobs based on their interest, location, availability and experience. Women are mainly employed in roles related to customer support, content monitoring and moderation, tele-sales, and auditing and surveys.
The major reasons behind this gig growth may be flexibility in job timing, additional income, low barrier to entry, or portfolio growth for joining gig jobs, but in the end, it is a win-win for both workers and companies. The situation is Companies are looking for more sustainable, less time-consuming and pocket-friendly ways to hire workforce, while employees are looking for more ease-of-work models and can manage their work by striving to create an ideal job. Want to take control of life – life balance. Young talent needs more flexibility and freedom – not only in where and when they work, but also in the work they do and who it is for.
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