Raghav Gupta, India and Epac managing director at Coursera, says these certifications are designed to prepare learners without a college degree or technology experience for a wide range of high-demand digital jobs. “For example, someone who has finished their class 12 and has not studied IT but wants to work in the IT support field can take the Google IT support certification course to get a job,” he says. Huh.
In India, enrollment in job-related entry-level professional certifications increased by 76% last year on Coursera. “The most popular certification course in India is the data analysis course from Google. In 2021, over 1 lakh learners took the course,” says Gupta.
Interest in social media marketing courses has also increased. The Social Media Marketing Certification course by Facebook has seen 17,000 enrollments in India since its September 2020 launch. “Who is better placed to teach Social Media Marketing than Facebook? And who is in a better position to teach Sales Operations than Salesforce? Salesforce Sales Operations Certification is the 10th Most Popular Course in India in 2021,” says Gupta .
These certification courses also count for credit at select universities in countries such as the US and UK. University of LondonGoogle recognizes credit from IT support certifications, says Gupta, and it reduces some of the learning you have to do as part of your degree. However, colleges in India do not yet recognize these certificates.
Globally, in 2021, Coursera will have 92 million heterogeneous users in Machine Learning (Stanford), The Science of Well-Being (Yale), Foundations: Data, Data, Everywhere (Google), First Step Korean (Yonsei University), and English for Career Development (University of Pennsylvania).
Several trends in the job market are driving this demand for professional certifications. On the one hand, many traditional sectors jobs in travel, hospitality, retail, manufacturing have gone, says Gupta. And on the other hand, especially in the US, there is “great resignation going on, where many people don’t realize they’re getting what they want from their jobs and feel deprived of a lot of the new age digital.” and technical jobs.” The remote working boom is also another factor.
Gupta says that a lot of new jobs are coming in areas like IT, Technology, Digital Marketing, Data Analytics. Which explains why people are running for these certificates.
,