New Delhi: Dabur India Limited, a leading Ayurvedic and natural health care company, on Wednesday announced its entry into the rapidly growing baby diaper segment while expanding its baby care portfolio.
According to a joint statement, the diapers of Dabur Baby Super Pants will be launched during the Big Sale Day sale on e-commerce platform Flipkart.
Rising awareness of hygiene, high purchasing power of consumers as well as rapid growth in middle class population are fueling the process of making diapers in the country.
“It has been our constant endeavor to bring something innovative and innovative to our customers and we are really excited to partner with Flipkart to create this product,” said Smrth Khanna, E-commerce Business Head, Dabur India.
Manish Kumar, Senior Vice President (Beauty, General Merchandise & Home), Flipkart, said, “Child care as a category has evolved over the years, with parents looking forward to the quality, safety, functionality and dependability of the products in this category. We are becoming increasingly aware about e-commerce on e-commerce, we have observed that the category is witnessing high demand as parents rely on safe and hygienic shopping experiences.”
According to a report by Expert Market Research, the size of the Indian diaper market is expected to reach a value of around USD 1.06 billion in 2020.
In addition, the expansion of distribution channels such as supermarkets and hypermarkets in these regions has also aided in the growth of the market. Read also: Air India sale: Center asks ministries, departments to clear dues, pay tickets
“The market is expected to grow at a CAGR (compounded annual growth rate) of 14 per cent between 2021 and 2026,” it said. Read also: 7th Pay Commission: Diwali bonus for Karnataka state employees as 3% hike in DA
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