Viacom 18 Brand Ambassador Mahendra Singh Dhoni
India’s most iconic cricket captain and four-time IPL winning captain to enhance the network’s digital proposition
Viacom18 announces India’s most celebrated cricket captain and four time IPL winning captain M S Dhoni as their brand ambassador. Dhoni will extend the network’s vision to make live sports viewing synonymous with digital.
Dhoni, one of the most iconic players in world cricket, will work with Viacom18 to make digital the preferred platform for fans to watch their favorite sport. The Chennai Super Kings icons will participate in a number of network initiatives featured on JioCinema, Sports18 and their social media accounts. Popularly known as ‘Thala’, he will be seen in JioCinema’s upcoming TATA IPL campaign.
“I truly believe that sports viewing is best enjoyed when you can catch your favorite action on the go or from the comfort of your home but with interactivity, choice and personalisation, something that only a digital platform can offer Can present,” said MS Dhoni. “JioCinema is taking the proposition to a whole new level by engaging with fans in a way that no one could ever imagine. I can’t wait to be a part of this paradigm shift and see what the future of sports viewing holds.
Viacom18 said, “MS Dhoni’s leadership and ability to change the game is well-documented, but his humble and down-to-earth personality resonates with digital natives, who value authenticity and transparency.” Play CEO Anil Jayaraj. “Dhoni has set unique benchmarks and has grown rapidly, which aligns with our vision and proposition of how sports viewing is best experienced on digital.”
Swaminathan Shankar, MS Dhoni’s Manager (Midas Deals), said, “The heights that MS Dhoni continues to climb come through his innate ability to adapt and innovate, and this enables him to make the most of Viacom18’s unprecedented digital-first offerings. Makes a perfect fit for.” “Dhoni’s pan-India appeal will strengthen the network’s ambition to reach every possible cricket fan and sports viewer.”
The 2023 season of the Tata Indian Premier League begins on March 31, with defending champions Gujarat Titans facing MS Dhoni-led Chennai Super Kings. Narendra Modi Stadium in Ahmedabad. All matches this season will be live on JioCinema for free. In addition, JioCinema will offer 4K feed, multi-language and multi-cam presentation, interactivity through Stats Pack and Play Along feature to over 700 million internet users through the 2023 edition of TATA IPL.
JioCinema, which is available for Jio, Airtel, Vi and BSNL customers, is live-streaming all the Women’s Premier League matches in five languages including English, Hindi, Tamil, Telugu and Kannada.
Viewers can continue watching their favorite sports by downloading JioCinema (iOS and Android). For latest updates, news, scores and videos, fans can follow Sports18 on Facebook, Instagram, Twitter and YouTube and JioCinema on Facebook, Instagram, Twitter and YouTube.
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