Center of Excellence for Media and Broadcasting Technologies will be set up at IIT-K. Kanpur News – Times of India

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Kanpur: As a pursuance of the MoU signed between India’s public service broadcaster Prasar Bharati and the Indian Institute of Technology, Kanpur (IIT Kanpur), a Center of Excellence for Media and Broadcasting Technologies will be set up. It Kanpur.
Following the collaboration agreement, three areas have been identified under the aegis of the Center of Excellence – Direct and Convergence with emerging 5G standards for mobile broadcasting, artificial intelligence and advanced algorithms for audio-visual media.
The research projects to be taken up by IIT-Kanpur in these three areas by leveraging the funding provided by Prasar Bharati include next generation broadcast technology testing (Direct to Mobile Broadcasting, Convergence with 5G) and Automated Speech to Speech Subtitles recognition is included.
It is anticipated that broadcast enabled smart phones and mobile phones will be able to provide many high quality video/audio services using valuable spectrum better and reducing the burden on cellular networks. Prasar Bharati and IIT-Kanpur will explore the development of direct-to-mobile broadcast capabilities with the aim of aligning these emerging technologies with global standards for 5G.
“With audiences rapidly shifting from traditional broadcasting to OTT platforms and consumption of audio-video content over mobile data, it is important for a public broadcaster to be able to reach audiences directly on their mobile phones, smart phones and other smart devices. is” said CEO Prasar Bharati Shashi Shekhar Vempati.
“We consider this research collaboration with IIT-Kanpur important for developing an indigenous technology ecosystem for direct mobile broadcasting. We also expect India’s specific standards for 5G broadcasting to emerge from this technology trial”, he said.
Professor Abhay Karandikar, Director, IIT Kanpur said, “We are excited to work with Prasar Bharati in emerging technologies for broadcasting. The Direct to Mobile converged platform trial will enable the transition to next generation technology deployment.”


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