San Francisco: Sports live-streaming app Buzzer, endorsed by Michael Jordan, Kevin Durant, Naomi Osaka and other celebrities, has announced closure.
Founded in 2020, the platform raised $44 million in total investment to target Gen Z sports fans, reports Front Office Sports.
The sports startup signed rights deals to stream the NBA, WNBA, NHL, PGA Tour and ATP Tour.
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“With a heavy heart, we are formally ceasing our operations,” the company said in a statement posted to Twitter. Despite our best efforts to continue manufacturing Buzzer, recent fundraising developments and market dynamics , have reported this result.”
Buzzer founder and CEO Bo Han was previously the director of live content at Twitter.
“Since our inception, Buzzer has aimed to re-imagine live sports consumption in partnership with rights holders, facilitate connections with Gen Z fans and bridge the generational gap in live viewership facing our industry. – first as a D2C mobile app, and more recently as a technology provider,” it further said.
Buzzer said that despite the difficulty of the moment, it is important to recognize the tireless, talented team that created and introduced a new way to watch live sports and reach hundreds of thousands of fans in the process.