YRF movies releasing on Amazon Prime Video
Prime Video India has joined hands with India’s leading production house Yash Raj Films (YRF) for an exclusive licensing deal. As part of this agreement, Prime Video will have exclusive global streaming rights to the four YRF films.
The eloquent slate includes movies from all genres, including the much-awaited heist comedy ‘Bunty Aur Babli 2’ and Ranbir Kapoor, Vaani Kapoor and Sanjay Dutt’s mega-action entertainer ‘Shamshera’, starring ‘Prithviraj Chauhan’ Akshay Kumar, Sanjay Dutt, Manushi Chhillar and Sonu Sood and, Ranveer singhThe big ticket family entertainer of ‘Jayeshbhai Jordaar’ which has a powerful social message.
Gaurav Gandhi, Country Head, Prime Video India commented, “At Prime Video, we are focused on bringing the biggest and best of entertainment to our customers and this partnership with Yash Raj Films is the perfect showcase of that commitment.”
“Over the past four years, we have been continuously bringing blockbuster movies to entertain audiences from the comfort of their homes and on the screens of their choice. The global digital premiere, four weeks after theatrical release, will delight not only our Prime members , but will also help increase the reach and viewing base for these highly anticipated films in India and across the globe. Yash Raj Films is known for offering audiences some of the best cinematic experiences, and we are thrilled to partner with them are these films”, he said.
The deal further strengthens the association between Prime Video and Yash Raj Films, Prime Video already has some memorable YRF titles like ‘Darr’, ‘Dilwale Dulhania Le Jayenge’, ‘Silsila’, ‘Chandni’, ‘Dil To Pagal Hai’ Got movies. ‘, and many more.
Akshay Vidhani, Senior Vice President, Yash Raj Films said: “At Prime Video, we have found a partner who shares our vision of not only delivering engaging cinematic experiences, but also bringing the best stories from the Indian entertainment ecosystem to the global audience. Also provides distribution.
Vidhani concluded, “We are excited to have this exclusive streaming deal with Prime Video, which will enable our upcoming titles to travel beyond geographies and add further value to Prime Video’s stellar content library.”
The titles will be released on the streaming giant’s platform four weeks after their theatrical release and will be available to stream in 240 countries and territories around the world.
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