New Delhi5 hours ago
Every year the person departs after teaching something to a person, only after teaching a lesson. In the last two years, people have learned a lot digitally during the Corona period. Even if it is a matter of making online payment. Or online study or work from home key. Children got closer to online gaming during this time. India is now one of the biggest markets for Google Play Store and Apple Play Store in terms of gaming apps. Indians have also spent a lot of money on mobile games.
Anuj Tandon, Head of India and Middle East and North Africa at Crafton Inc., said that one of the major changes from 2020 to 2021 was that people started spending more money on mobile games. In 2020, people’s engagement with games has also been high. This trend will continue in 2022 as well. In-app purchases will accelerate this year.
Revenue of real money games is more than 13 thousand crores
According to Tandon, four to five battle royale-based mobile games are making over $100 million (about Rs 754 crore) in India from in-app purchases. The revenue of these games is increasing continuously. The country’s economy will also be boosted by in-app purchases in 2022. Right now these do not include real money games. According to the report of gaming and interactive media venture fund Lumikai and consulting firm RedSeer, the revenue of Real Money Games reached $ 1.8 billion (about Rs 13.58 thousand crore) in the financial year 2020. It contributed 51% to the overall industry.
Royal battle games are getting popular in India
Mobile games have become a better way for people to pass time during the pandemic. Games that can be played by multiple people at once gave family and friends a chance to come together. Games also became a way for people to interact.
Sanket Nadhani, co-founder of game development firm Super Gaming, said that if you play a simple or hyper casual game for a few days, then you do not want to spend money on it, but you want to play these games for months then this upgrade Will definitely spend money to do that. MaskGun which is a shooting game. It has been done over 50 million (about 5 crores) worldwide. Now it has been included in the top game in India.
MaskGen is produced by Super Gaming Firm. The firm’s real-time social multiplayer game Silly Royale has become the fastest growing game ever. It has been downloaded more than 10 million (1 crore) during the last 5 months. The Pune-based startup is making a battle royale game called Indus. It is expected to start next year.
fast growing asian market
According to market research and consulting firm Niko Partners, India has become Asia’s fastest growing market for mobile games and PC gaming. Its projected revenue is estimated to be $ 534.1 million (about Rs 4 thousand crore) in 2021. Its compound annual growth rate (CAGR) is expected to be 29.8% over the next five years. It is believed that by 2025, its revenue will reach near $ 1.49 billion (about 11 thousand crore rupees). This does not include revenue from real money games.
Manish Aggarwal, chief executive of Najra Technologies, believes that in-app purchases in India on Google Play and Apple Play Store are crossing nearly $500 million (about Rs 3770 crore). Last 3 years ago, in-app purchases of multi-player games like Free Fire, Call of Duty Mobile, Battleground Mobile India were $ 50 million (about Rs 377 crore), which has increased by 10 times.
Big amount coming out for the game
The gaming sector saw two big cash exits this year. Word games developer PlaySimple was bought by Swedish gaming giant Modern Times Group in July for $510 million (about Rs 3845 crore). At the same time, board and social card game maker Moonfrog was bought by Sweden’s Stillfront in February for over $90 million (about Rs 679 crore).
Rohit Bhat, founder of 99 Games, said that these exits confirm that games are now becoming the biggest source of revenue for any company. According to industry estimates, the sector witnessed a record investment of over $1.7 billion (about Rs 12 thousand crore) during the year. While real money games and fantasy sports firms secured around 85-90% of the total financing. Many companies are now taking interest in investing in gaming companies.
What will the gaming store be like in 2022?
Sanket Nadhani, co-founder of game development firm Super Gaming, says that there are many great stories and legends in India. People from all over the world take interest in these stories related to India. In such a situation, games related to these stories and stories can be prepared in the coming few years. Gaming and interactive media venture fund Lumikai and firm RedSeer in their report stated that 60% of gamers want to play games with characters from India themes, mythology and celebrities.
Rohit Bhat says that gaming has become the best option for entertainment. The response from the local people may start taking the games to a larger population. If games are to target the mass market, then it is very important to have a cultural response. For this reason, gaming companies can go towards India’s culture in games.
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