edited by: Aditya Maheshwari
Last Update: February 24, 2023, 16:48 IST
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The three brands are pioneers and industry leaders in their respective categories and will be associated for three seasons from 2023 to 2025.
control board for Cricket In India (BCCI) has announced the list of partners for the Women’s Premier League as the first season of the cash-rich league begins next month in March. The board has already named Tata as the title sponsor for the WPL and has signed Dream 11, CEAT Tires and Amul as other partners.
The three brands are pioneers and industry leaders in their respective categories and will be associated for three seasons from 2023 to 2025.
“Dream11, the country’s largest fantasy sports platform with a user base of over 120 million, will be the official fantasy partner of WPL. CEAT Tires and BCCI have taken forward their long standing partnership and will be the Official Strategic Timeout Partner of WPL. The underlying ethos of a secure, sustainable and smart future is in sync with the values and principles of WPL, the BCCI said in the statement.
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“Amul, the largest in the world in the dairy category, has had a path-breaking journey that resonates with the inaugural WPL. As the Official Beverage Partner, fans will be provided with a wide range of Amul products across all WPL stadiums.”
The first season of WPL will begin from March 4, where Mumbai Indians will take on Gujarat Giants at the DY Patil Stadium in Mumbai.
The final of the Women’s Premier League 2023 will be played at the Brabourne Stadium on 26 March.
“There is growing interest in the inaugural edition of the Tata Women’s Premier League. The new partners coming on board is a testament to the quality and popularity that the tournament is set to gain amongst fans and other stakeholders. We are sure that the league will provide ample opportunities to the players to showcase their class and talent. We thank all the partners for their support as we look forward to a fruitful inaugural edition of the Tata Women’s Premier League,” BCCI secretary Jai Shah said on the associations.
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“The Tata Women’s Premier League is going to be an important tournament in the cricket calendar and it’s great to have the official partners on board. We believe this is a very positive sign for women’s cricket in India and for years to come.” This marquee tournament will go from strength to strength in 2019. I thank all our partners for their support in this wonderful journey. We are sure that we will provide great value to them,” said IPL Chairman Arun Dhumal.
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