Music can change the world. It is believed to have been said by the famous German composer and pianist Ludwig van Beethoven. We probably need to add as a fine print that music as a language must have a local flavor, something music streaming platforms try hard to tick. Some do it better. Global players include Spotify And amazon music, one doesn’t even localize logically Apple Music. Along with the rollout of lossless audio and Dolby Atmos a few weeks ago, The Up Next Local Artist program has also been accelerated. This comes after data from Apple shows that in India, the most popular music genres are Bollywood, Pop, Hip Hop/Rap, Indian Pop and Dance. NS Lossless Audio Rollout Brings serious benefits over Spotify and Amazon Music, followed by HD subscription in some countries but not in India.
In May this year, Apple expanded the Up Next Artist program to more countries, and India joined countries such as the UK, Australia, Canada, South Africa, France, Germany, Latin American countries, Russia, Japan and Greater China. Program. The idea is to promote new and emerging artists every month, where one artist from each country will be roped in for the event. Globally, the artists are selected by an editorial team. For India, Prabha Deep has now joined KRSNA and Mali as the latest entrant to The Up Next program. It follows the first release of city chart playlist, which are updated daily, and currently offer three Indian cities- Delhi, Mumbai and Bengaluru. The platform also has curated playlists for 8 Indian languages- Hindi, Punjabi, Tamil, Telugu, Malayalam, Kannada, Bengali and Marathi.
“Being part of campaigns like ‘Up Next Local’ we are like some of the biggest artists in the world. It has allowed me to expand my creative network as well as my audience and grow me as an artist It has helped to happen,” Prabha Deep said in a statement. “When you are an artist who is going against the grain – it is important to provide avenues of support for platforms like Apple Music so that we can push the boundaries. Prabha Deep’s music will be available with Dolby Atmos on Apple Music. Prabha Deep’s latest album, Tabiya, is also available with Lossless Music Streaming.
India Artist Connect is not new. In 2019, Indian rapper Divine was interviewed by Ebro Darden, the global head of hip-hop, on Beats 1 radio. The radio station for Apple Music has an audience in more than 110 countries. “From being the first Indian artist to shoot a music video on an iPhone to being interviewed by Ebro Darden himself at Beats 1 studio in LA, Apple has been very supportive of me and my music,” Devine said in a statement. Rap artist Raja Kumari hosted a special radio show “The New India” featuring the best of Indian hip-hop on Apple Music and interviewed Nucleya and Raftaar at the time. In addition, artists including Prateek Kuhad, Armaan Malik and Peter Cat Recording Company have been featured on Apple Music One radio shows and global playlists.
Apple has already said that over 20 million tracks are available in lossless audio quality Complete list of 75 million tracks To be made available in lossless by the end of this year. In India, Apple Music subscription starts at Rs 49 per month for Student plan (which also bundles Apple TV+), Rs 99 per month for Individual Apple Music plan and Rs 149 for Apple Music family plan every month. You must enable Dolby Atmos in your Apple Music settings. For lossless audio, you can choose from several streaming options for each network you connect to (Wi-Fi or cellular). For example, for Wi-Fi streaming, the options are high quality (AAC up to 256 Kbps), lossless (ALAC 24-bit/48 kHz) and high-resolution lossless (ALAC up to 24-bit/192 kHz). Lossless audio and Dolby Atmos are now available to all Apple Music customers on the Apple iPhone, Apple iPad, Mac, Apple TV, and more. android phone.
read all Breaking Newshandjob breaking news And coronavirus news Here
.