Apple CEO Tim Cook believes that emerging markets will provide more opportunities for growth. (Representational Image)
Apple said on Friday it would open its first online store in Vietnam next week, as the iPhone seller doubles down on emerging markets to drive growth amid slowing sales in China.
Apple said on Friday it would open its first online store in Vietnam next week, as the iPhone seller doubles down on emerging markets to drive growth amid slowing sales in China.
The May 18 opening comes just weeks after the Cupertino, California-based company opened its first Apple Stores in India – Mumbai and Delhi.
Apple CEO Tim Cook is betting that emerging markets with younger populations and relatively fewer iPhones will offer more opportunities for growth.
Apple hasn’t said when it plans to open physical stores in Vietnam, which has a population of 100 million.
“We are proud to expand to Vietnam,” said Deirdre O’Brien, Apple’s senior vice president of retail.
Online stores often precede retail store openings. Apple already sells products in Vietnam through licensed vendors and has a number of suppliers that assemble its gadgets in the country for export.
Apple first launched an online store in India in 2020.
(This story has not been edited by News18 staff and is published from a syndicated news agency feed)
