edited by: Shaurya Sharma
Last Update: December 03, 2022, 11:27 AM IST
iPhone shipments cut by 20% for Q4 2022
With short supply, customers hoping to buy the iPhone 14 Pro model for the holiday season may be disappointed.
Apple’s latest and greatest iPhone 14 Pro models are in high demand worldwide, but the demand-to-supply ratio this time around hasn’t been the best, with Apple reportedly missing the holiday quarter shipment target by an estimated 15-20 . million units. As part of this test, popular analyst Ming-Chi Kuo has predicted that the demand for the iPhone 14 Pro is expected to ‘disappear’.
According to a Medium post by Kuo, iPhone shipments were cut by 20% for the fourth quarter of 2022, and Apple will be able to ship around 70-75 million units against the market consensus of 80-85 million units.
Apple’s supply chain has been largely affected due to the ongoing Zhengzhou iPhone plant labor protests and COVID-19 restrictions in China.
Kuo predicts that “much of the demand for the 4Q22 iPhone 14 Pro series will disappear rather than be postponed due to the significant supply and demand gap” amid the economic downturn.
“Due to the higher price of the iPhone 14 Pro series, Apple’s iPhone revenue in 4Q22 could be 20-30% or more below market consensus,” he added.
The ‘average capacity utilization rate’ of the Zhengzhou iPhone plant may only reach 20% in November, but it is expected to improve to around 30-40% in December.
With short supply, customers hoping to buy the iPhone 14 Pro model for the holiday season may be disappointed. A report by 9to5Mac claims that some iPhone models have ‘already been back-ordered into January of 2023.’
read all Latest Tech News Here