When Apple Having launched its own silicon-based M1 processors for the Mac range of devices, it was Intel that felt the real heat. However, it looks like another tech giant is looking to give Apple a run for its money in the PC chips market. According to a report in The Verge, Qualcomm has announced that it is working on an Arm-based processor windows PC that will take on Apple M1-powered devices.
Qualcomm spent $1.4 billion earlier this year Bride, a firm founded by three former Apple engineers. All three Apple engineers reportedly worked on the A-series processors found in the iPhone and iPad.
Nuvia’s CEO Gerard Williams left Apple in 2019 under very bad circumstances. Apple sued him, alleging that he victimized other Apple employees and took advantage of Apple’s technology. Williams countered Apple, saying that Apple had illegally kept track of his text messages. The lawsuit is still ongoing but Qualcomm’s announcement may bring attention back.
As far as its newly announced processors are concerned, Qualcomm said that these new chips are “designed to set performance benchmarks for Windows PCs”. The company also said that it is looking at leading consistent performance and battery life in Windows PCs with the new chips. Qualcomm clarified that the chips will be the M-series competing solutions for Windows PCs.
Qualcomm also revealed that Nuvia-designed chips will be available in laptops and computers sometime in 2023. This wouldn’t be the first time Qualcomm has dabbled in PC chips as it partnered with Microsoft on the processors for some Surface devices. Qualcomm is a huge player in the smartphone chipset space and whether former Apple engineers can help it crack the PC market remains to be seen.
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