Apple may unveil new Macs at WWDC 2023. (Image: Apple)
Apple is expected to unveil “several new Macs” during its upcoming WWDC 2023 keynote, and with the event predicted to exceed two hours, it has the potential to become one of Apple’s longest keynotes ever. keeps.
Apple’s WWDC 2023 event is less than a week away, where it is expected to make a number of announcements including the launch of a mixed-reality headset, iOS 17 and the new MacOS.
Mark Gurman of Bloomberg has also claimed that we will see “a number of new Macs” being launched at the event. Due to the large number of products being launched, Gurman expects the WWDC 2023 keynote to be one of the longest ever.
“I’m expecting three major focus areas next week: 1) many new Macs, 2) mixed-reality headsets, 3) new OS,” Gurman tweeted. He added, “With all the new hardware and software, I expect the keynote to be Apple’s longest ever and easily exceed two hours.”
In the past, Gurman has said that Apple’s third-generation Silicon Macs based on the M3 chipset won’t be ready in time for WWDC 2023. Therefore, it seems more likely that Apple will instead launch an M2-based Mac, including the long-rumoured 15-inch MacBook Air.
However, it’s unclear what Gurman meant by “many Macs” because it’s hard to see what other M2-powered computers Apple will launch. On the other hand, 9to5Mac has learned from sources that Apple is working on a new 13-inch. and the 15-inch MacBook Air model with the M3 chip. Details are currently uncertain, and everything will become clear at the event.
In addition to the new Macs, Apple may also reveal its AR/MR headset for the first time with its xrOS operating system. Apple has reportedly invited several industry experts, further revealing the growing narrative of Apple’s mixed-reality headset to the world. Gurman notes that this launch is likely to be a monumental moment for the company and may even affect the ‘legacy’ of Apple CEO Tim Cook.
In the Bloomberg Businessweek newsletter, Gurman claims that when launching the mixed reality headset, Tim Cook will seek to recreate the same atmosphere that Apple has been able to achieve with other products such as the iPhone, AirPods, iPod and Apple Watch.
