Apple Buys AR Startup Mira as it Expands into Headset Market with Vision Pro

Last Update: June 07, 2023, 01:37 AM IST

Los Angeles, United States (USA)

Apple launched the Vision Pro AR/VR headset at WWDC 2023.

Apple launched the Vision Pro AR/VR headset at WWDC 2023.

This comes a day after Apple unveiled an expensive augmented-reality headset called the Vision Pro

Apple Inc has acquired Mira, a Los Angeles-based AR startup that works for other companies and the US military, The Verge reported on Tuesday, citing a personal Instagram account of Mira’s CEO and a post from a person familiar with the matter. manufactures headsets.

It comes a day after Apple unveiled an expensive augmented-reality headset called Vision Pro, its riskiest bet since the introduction of the iPhone more than a decade ago, in a market dominated by meta platforms. enters.

Apple’s headset will test a market crowded with devices that have yet to gain traction with consumers and will come after years of infighting between the companies over issues such as user privacy and control of the developer platform, according to Facebook-owned Meta. put in direct competition with

Mira’s military contracts include a smaller one with the US Air Force and a $702,351 contract with the Navy, reports Verge.

The Verge noted that Apple had confirmed the acquisition by saying that it buys smaller technology companies from time to time, and does not generally discuss its purpose or plans.

As per the report, Apple has brought on at least 11 Mira employees as part of the acquisition.

Apple, Mira and its CEO Ben Taft did not immediately respond to Reuters requests for comment.

(This story has not been edited by News18 staff and is published from a syndicated news agency feed – reuters,