As reported Wednesday, Apple is ending its long-standing association with chief designer Jony Ive. Ive has been instrumental in the design process of various Apple products over the years and was a core part of the design team during Steve Jobs’ time at the company.
report by new York Times says that Ive’s contract with Apple as a consulting designer was up for renewal, but it appears that both Apple and Ive decided against renewing the contract, leading to Ive’s risk in future Apple-related strategy. Participation ended.
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Ive officially left Apple a few years ago in 2019 and started her own premium design firm called LoveFrom, which catered to a high class of customers and companies. When Steve was a key part of the change in Apple’s product strategy. Jobs He returned in 1997 as CEO of the company.
Jobs and Ive managed to stay on the same wavelength regarding the design of a product that later arrived in 1998 in the form of the brand new iMac, and then you have the iconic iPhone, iPad, and even The iPad was also where both Jobs and Ive were closely involved in design and product development. A few years later, Jobs promoted Ive to Apple’s senior vice president of industrial design.
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Since then, I’ve played a small role in product strategy at Apple with Tim Cook. But it’s fair to say that recent Apple products have moved in a different direction, far from the philosophy that has worked for Jobs and Ive to a great effect.
Having said that, it cannot be denied that the recent launch of Apple has received a good response. But Ive ended my association with Apple felt like the end of an era for the company, and for it too.
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