Amazon India has launched eight global and local streaming services under ‘Prime Video Channels’ – available directly on the platform – with an aim to grow its userbase. However, the new channels on Prime Video – available in a dedicated section – are not free and Prime members will need an add-on subscription. The advantage of this move is that Prime Video members will not need to browse these channels individually and watch content directly from the platform. Prime members will be able to watch subscribed Prime Video channels anywhere and anytime on the Prime Video app for smart TVs, mobile devices, Fire TV, Fire TV Stick, Fire tablets, Apple TV and more. This feature is already live in India.
In a press release, heroine called the prime video The channel acts as an “intermediary”, and users can enjoy content from OTT platforms, such as Discovery+, Lionsgate Play, Docube, Eros Now, MUBI, Hoi Choi, Manoramamax and ShortsTV. The e-commerce giant explains that the benefits of Prime Video channels include “no hassle login and billing” and “more options” for members. Additionally, each channel is available through the Prime Video platform with introductory pricing. Currently, Eros Now, ShortsTV, and Discovery+ annual subscriptions are available for Rs 299 (each), while DocuBay annual add-ons can be purchased for Rs 499. HoiChoi, a popular on-demand video show featuring content in Bengali The streaming platform is available at Rs 599 per year. Both Lionsgate Play and Manoramamax annual subscriptions can be purchased for Rs 699. Lastly, MUBI with a focus on classic and arthouse cinema costs Rs 1999 per year.
Speaking on the development, Chaitanya Dewan, Head of Prime Video Channels at Amazon Prime Video, said, “As content options explode, a single interface for discovery, streaming and payments is a critical need for customers and we aim to achieve that with the launch. It is to be solved. of Prime Video channels.” Amazon Prime subscription that includes access to the Prime Video catalog is available at Rs 999 annually. Users can also enjoy the services of Amazon Music with the same subscription.
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