Allu Arjun’s highly anticipated upcoming release, ‘Pushpa 2: The Rule,’ directed by Sukumar, is generating significant excitement on social media. Recent reports suggest that the movie has secured a lucrative deal of ₹275 crore with a streaming platform. This heightened attention has consequently impacted the actor’s pay scale, resulting in a substantial 30% increase in his fee.
The surge in Allu Arjun’s fee can be attributed to his current status as one of the most sought-after actors in the industry. Numerous filmmakers are eager to collaborate with him, drawn by the anticipation surrounding the Pushpa sequel. This increased demand has led to a notable raise in the actor’s remuneration for the project slated for release over the Independence Day weekend.
A source told Hindustan Times,
“Allu Arjun’s highly anticipated upcoming release, “Pushpa 2: The Rule,” directed by Sukumar, is generating significant excitement on social media. Recent reports suggest that the movie has secured a lucrative deal of ₹275 crore with a streaming platform. This heightened attention has consequently impacted the actor’s pay scale, resulting in a substantial 30% increase in his fee.
The surge in Allu Arjun’s fee can be attributed to his current status as one of the most sought-after actors in the industry. Numerous filmmakers are eager to collaborate with him, drawn by the anticipation surrounding the Pushpa sequel. This increased demand has led to a notable raise in the actor’s remuneration for the project slated for release over the Independence Day weekend.
Traditionally charging around ₹100 crore per film, Allu Arjun is now expected to demand ₹150 crore for his roles. This trend of significant payouts to actors is becoming more prevalent in the Southern film industry, with an actor’s fee playing a pivotal role in a film’s budget allocation.
Reports suggest that the makers of “Pushpa 2: The Rule,” made on a lavish budget of ₹500 crore, have already clinched a theatrical rights deal in North India worth ₹200 crore, alongside digital rights sold at ₹250 crore.
Despite the lucrative offers and heightened interest, Allu Arjun is focused on maintaining a strategic approach. He has committed to his next project with director Atlee of “Jawan” fame, scheduled after the release of “Pushpa 2.” Starring Rashmika Mandanna and Fahadh Faasil, Allu Arjun aims to dedicate his energy and attention exclusively to this project. With no other films lined up and a deliberate decision to avoid overcommitting, the actor is currently not considering any Bollywood projects, preferring to channel his efforts into one venture at a time.”
Traditionally charging around ₹100 crore per film, Allu Arjun is now expected to demand ₹150 crore for his roles. This trend of significant payouts to actors is becoming more prevalent in the Southern film industry, with an actor’s fee playing a pivotal role in a film’s budget allocation, “In fact, down in the south region, giving such a sum to an actor is becoming common. An actor’s fees is a major and most significant part of the film’s allotted budget,” the source added.
Reports suggest that the makers of ‘Pushpa 2: The Rule,’ made on a lavish budget of ₹500 crore, have already clinched a theatrical rights deal in North India worth ₹200 crore, alongside digital rights sold at ₹250 crore.”
Despite the lucrative offers and heightened interest, Allu Arjun is focused on maintaining a strategic approach. He has committed to his next project with director Atlee of ‘Jawan’ fame, scheduled after the release of ‘Pushpa 2.’ Starring Rashmika Mandanna and Fahadh Faasil, Allu Arjun aims to dedicate his energy and attention exclusively to this project. With no other films lined up and a deliberate decision to avoid overcommitting, the actor is currently not considering any Bollywood projects, preferring to channel his efforts into one venture at a time.
The source informed, “He has signed on his next project with Jawan director Atlee and will begin work on that after the release on Pushpa 2, also starring Rashmika Mandanna and Fahadh Faasil. He has no other film in the pipeline and doesn’t want to take too much on his plate. He wants to put all his energy on one project with full dedication. That’s the reason he has not initiated any conversation around signing a Bollywood project as well.”
Earlier this month, the makers of Pushpa 2 also released the teaser of the film on Allu Arjun’s birthday. In the teaser, Allu Arjun was seen dressed in a saree with his face painted in shades of blue and red. He also sported makeup with heavy traditional gold and flower jewellery. He was seen beating up goons.
Directed by Sukumar, the last leg of shooting for Pushpa 2 is currently underway. Besides Allu Arjun, the film also stars Rashmika Mandanna in the lead. Previously, Rashmika talked about the much-awaited film when she promised that it would be “bigger” than ever. “I can promise you that Pushpa 2 is going to be so much bigger. We gave some madness in the first film; in part 2, we know we have a responsibility because people have so much expectation from the film. We are constantly and consciously trying to deliver that,” she told Pinkvilla.
Pushpa 2: The Rule will hit theatres on August 15, 2024.