Revenue declined due to the widespread economic downturn, competition, and less advertising.
To make the company capital efficient, Zuckerberg wants to increase revenue from the new model.
Zuckerberg has made a big investment for the Metaverse. He wants to make up for it.
The service of blue tick was first started by Twitter, which was reserved only for popular people. Instagram previously allowed people working in media organisations, influencers, celebrities and politicians to put blue ticks in front of their names. Now any user can buy it.