ADAS features must have uniform names to avoid confusion: Consumer groups – Times of India

Growing up, you cultivate many names – one your family gave to you, one the siblings ruined, one the friends gave you, and maybe another your first partner did. But you’re the same person. So, no matter what name one ADAS (Advanced Driver Assistance System) feature goes by, its function remains the same. ADAS features are the new trend in mass-market cars, but every other carmaker comes up with its own name for a function and markets it as a USP (unique selling proposition). This should end, say consumer groups.
ADAS features must have a uniform name across vehicle make and models – a demand first initiated by Consumer Reports, and is backed by AAA, J.D. Power, the National Safety Council, PAVE, and SAE International. The coalition states that the current terminology used by carmakers varies widely which confuses the consumer over the function of a particular ADAS feature.
A feature called ‘Forward Collision Alert’ is fairly simple to understand. But then, if the same feature is introduced under different names, like ‘Pre-Collision Safety System’, or ‘Smart City Brake Support’, the understanding starts to become vague.
There are also some names that are plainly misleading, for example, Tesla’s ‘Full Self-Driving’, which the company admitted in legal filings in California in 2020 that this feature is not self-driving and will not be. Kelly Blue Book quotes the company’s leaders saying that they “do not expect significant enhancements” that would “shift the responsibility for the entire dynamic driving task to the system.”

Tesla also has something called Autopilot, which does not really automatically pilot the car for you either.
The consumer groups have suggested that there must be a differentiation between systems that warn and those that intervene. For example, Forward Collision Warning alerts the driver of impending danger in front of the car and Automatic Emergency Braking does the same and also applies the brakes.
“The standardized terms were created to provide clarity to consumers by naming and describing the functions of ADAS in a consistent, easy to understand manner,” the groups say.
They even allow for marketing names, as long as automakers used a common lexicon to explain what each did.
They’re not calling for government regulation at this point. Instead, they ask automakers to adopt the standardized terminology “to help reduce consumer confusion.”