Accenture and Microsoft expand Project Amplify to support 10 startups in India – Times of India

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tech giants Accenture And Microsoft Join hands in India to support 10 startups. These startups are said to be focused on social impact and sustainability. This partnership aims to help these companies enhance their emerging solutions and business models. The joint initiative, Project Amplify, spans the Asia Pacific region and accelerates the growth of 33 startups from across the region. The initiative expands on activities launched in South Asia in 2020 with business ventures from Singapore, Australia, Japan, Sri Lanka and others.
Indian startups participating in Project Amplify include Jaljeevika, eCutir, Everwell, FluxGen, Dockernal, Brainsight AI, Fresh on Table, FreshR, Rocket Learning and Blink Foundation. These startups selected for the program are claimed to have demonstrated how their products, services and operations solve a significant social or environmental problem and are showing early signs of impact.
Through Project Amplify, companies will help startups test and validate proof-of-concepts to re-imagine and scale up the impact and social benefits of their solutions.
“Social enterprises face many challenges, including access to technology and innovation expertise to enhance their solutions,” said Sanjay Poddar, Managing Director and technology sustainability innovation Lead in Accenture. “By leveraging the technology expertise and networks of both Accenture and Microsoft, we can help bridge this gap. As these social enterprises expand their reach, we are seeing significant improvements in the status of vulnerable groups in our communities.” those who need support in sustainability, health, education and agriculture.”
“At Microsoft, we empower organizations and individuals to achieve more through co-innovation and credible partnerships. We work to address some of India’s most pressing challenges, including increasing access to health care, education and finance. Amplify, a multiple social enterprise, is focused on addressing these issues, and we are honored to support them with the technology, expertise and ecosystem they need and need to make meaningful change, “said. Latika Pai, Country Head, Venture Capital and Private Equity Partnerships, Microsoft India, “I am confident that armed with the right tools and support from Microsoft, these startups can grow and accelerate India’s future as an engine of global innovation while driving societal progress. Collaborating with Accenture will enable mission-driven enterprises. Let’s turn our lifelong passion into reality and bring about a more positive change for millions of people in India.”

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