In the modern-day world, changing consumer tastes are driving changes in drinking trends and habits. In the past, mixing and drinking was strictly forbidden, however, today most people prefer to mix and match their drinks and experiment with delicious cocktail mixers to enhance the taste. Thus, the current generation thinks carefully about the drink they choose. Sustainably produced beverages have become and will continue to be an important priority.
In addition, pub culture is expanding significantly. The time when parties were held only at homes is long gone. A fine pub with a great atmosphere, food and dancing perfect for celebrating any occasion. Therefore, people are more eager to try alcoholic beverages. Additionally, colored spirits have become popular recently, encouraging consumers to try brand-new and distinctive colored spirits. Thus, these extravagant and advanced fads are laying the foundation for new trends.
A look at the alcoholic beverage trends that will dominate 2023 by Arundeep Singla, Chairman and Managing Director, Alcostar Group of Companies
hard seltzer
Hard seltzer, a low-calorie convenience drink, is predicted to be one of the must-have beverage trends. Stiff seltzers, essentially the alcoholic flavor of sparkling water, are great to carry around. They have a wide range of alcohol bases, including vodka and gin, and have a relatively low ABV. Hard seltzer consumption is most likely to be driven by increased demand for ready-to-drink (RTD) goods. This will likely remain at the forefront as brands increasingly look to expand their RTD options.
mix and match
People are now keen to experiment with their beverages. Trying new things has become a trend, especially in the light of the changing demands and aspirations of the new age generation. With flavors based on tea, berries, citrus, coffee, rhubarb and more, there’s no doubt that the sensory experience of the drink has taken priority. People choose it over their usual boring drink, be it flavored vodka or gin. In addition, people are becoming more and more willing to experiment with their drinks by mixing them with other mixers to improve their taste. New tastes and innovations are expected to emerge, making this a trend that will continue till 2023.
prepackaged drinks
Since the pandemic, pre-packaged drinks have become popular. Due to their portability and convenience, ready-to-drink beverages saved the day when people were forced to stay at their homes. According to industry experts, the ready-to-drink alcohol market is expected to grow by 3% globally and reach approximately $32 billion by the end of 2024. , and hard seltzer to provide ease of drinking for consumers. This is done keeping in view the interests and preferences of the consumer.
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sustainable beer
Consumers are eager for more ecologically friendly wine options as they are becoming more aware of their purchasing decisions. As a result, brewers are employing sustainable creative strategies to incorporate into their creations, and offering products such as sustainable beer. In addition to packaging and using renewable energy, some brewers are choosing locally produced ingredients to cut down on emissions. So, it’s no surprise that more and more people are choosing sustainable beers, and this trend will only increase in the years to come.
The alcoholic beverage industry has been no stranger to innovation over the past year, with trends in the category being driven by utility, premiumization, convenience and sustainability. The alcohol industry is all set to adapt to changing consumer preferences and introduce new products, from packaged cocktails to low-alcohol options. Owing to this fact, the market is growing at a rapid pace owing to the increasing urban population and the spending power of the middle class. In short, 2023 will see alcoholic beverage trends such as hard seltzer, mix and match, pre-packaged drinks and sustainable beer.
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