YouTube will likely stop making most original shows: Here’s why

YouTube was originally created in 2016. (Image credit: Reuters)

In 2017, YouTube stated that the subscriber-only first season of the original garnered 250 million views.

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  • Last Update:January 19, 2022 at 4:31 pm IST
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Google-owned video streaming giant youtube That’s likely to undercut a significant portion of YouTube Originals, which produced scripted series, educational videos, and original content including music and celebrity programming. As The Verge reports, going forward, the company will only fund originals into the YouTube Kids Fund and the Black Voices Fund, a program created in 2020 that pledged $100 million to “raise” black creators on the platform. has done.

“With rapid growth come new opportunities and our investments now can have a greater impact on even more creators when applied to other initiatives such as our Creator Shorts Fund, Black Voices Fund and live shopping programming,” said Robert Kinkle, Chief YouTube’s business executive made a statement on this Twitter, YouTube Originals has changed attitudes over the years. Created in 2016 and led by Susan Daniels, it began with scripted shows and films centered on creators such as the comedy-thriller series Scare PewDiePie.

In 2017, YouTube stated that the subscriber-only first season of the original garnered 250 million views. The company began to focus on ad-supported content featuring celebrities such as Katy Perry and Kevin Hart, which is free for users to access without a subscription.

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