These ads appeared on desktop only.
Starting April 6, 2023, overlay ads will no longer appear on YouTube videos or as an available ad format when you enable ads in YouTube Studio.
Google-owned popular online video-sharing and social media platform YouTube has announced that it is changing the way some ads are shown on videos very soon, with the removal of “overlay ads” from content starting April 6.
The company said in the YouTube help forum, “Starting April 6, 2023, the ‘overlay ad’ ad format will now be available to improve viewer experience and help move engagement to high-performing ad formats on desktop and mobile devices. Will not appear on YouTube.” post.
Overlay ads are a legacy ad format that are only shown on desktop and are disruptive to viewers.
The company said that these ads appear only on desktop and most creators are expected to see limited impact as engagement shifts to other ad formats.
Apart from this, the video streaming platform also mentioned that there is no change in any of their other ad formats.
Starting April 6, 2023, overlay ads will no longer appear on YouTube videos or as an available ad format when you enable ads in YouTube Studio.
“These ads appear only on desktop, and we expect to see limited impact for most manufacturers as engagement shifts to other ad formats. There is no change in any of our other ad formats,” the company said.
Earlier this month, YouTube also disabled new posts and comments on its English help forum as it switched to read-only mode before “improving” it over the next several months.
“Unfortunately, many threads are not relevant to user-based discussion and a vast amount of questions go unanswered. Our goal is to make sure this can be a useful place for all of you, so at this time and in Will use the experiments to inform the long-term plan for the platform — and there are more to come,” according to the YouTube help page.
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