You promise new tools for creators.
YouTube generated $7 billion in ad revenue in the second quarter of 2021, and the company notes that it paid YouTube creators and partners more than in any quarter in our history.
- News18.com
- Last Update:August 24, 2021 at 3:18 pm IS
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YouTube has announced its YouTube Partner Program (YPP), which allows “qualified” creators to access and earn money on YouTube tools, which has more than two million creators globally. In a blog post, the Alphabet-owned platform says the company paid more than $30. Billions to creators, artists and media companies over the past three years. YouTube further notes that its monetization program has led to the creation of new jobs and better economic outcomes. The company doesn’t share the highest-paid creators on the platform, though it notes that its creative ecosystem supported the equivalent of 345,000 full-time jobs in the US in 2019 alone.
Speaking on its ad revenue, the platform made $7 billion in Q2 2021, and the company notes that it paid more YouTube creators and partners than any quarter in our history. YouTube says that for a creator to be part of the YPP, reviewers check the main theme of the page, most viewed videos, latest videos, biggest chunks of watch, and video metadata. In terms of numbers, creators need to have at least 1,000 subscribers and 4,000 hours of channel views in the last 12 months. YouTube says it regularly reviews and removes channels that don’t follow its policies. Channels that violate hate speech, harassment and misinformation policies are removed from the program.
In YPP, creators have access to programs and tools that give them more control over the monetization of their channels. Creators can use self-certification to rate their videos according to our advertiser-friendly guidelines. YouTube has launched a “check” that automatically screens creators’ uploads for potential copyright claims and ad suitability restrictions. It also helps creators understand how their videos will be monetized and edit before uploading if they wish. YouTube says it continues to invest in new tools that help creators make money. “And because we are deeply committed to supporting the next generation of creators, we also offer other ways for creators to make money (both on the YPP and outside of the YPP), such as the Shorts Fund,” the post reads. Is .
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