New Delhi: Xiaomi The first ‘Mi’ branded smartphone was launched ten years ago and now it is all set to drop the ‘Mi’ branding. Xiaomi is reportedly dropping the ‘Mi’ branding for its future products. According to an online report by XDA Developers, going forward, the company will use only ‘Xiaomi’ branding for its products.
The report states that Xiaomi has changed the branding with the recently launched branding Mix 4 smart Fone. A company spokesperson confirmed to XDA Developers that the company will be following this for its upcoming products.
Apart from smartphones, Xiaomi also sells several other products in the smart home, lifestyle and computing categories. Many of these products come Mi Branding. However, as per reports, the company will change that with the new launch.
To recall, the first product from Xiaomi that came with the ‘Mi’ branding was not actually a smartphone. The company’s first product was MIUI, which is an Android based UI skin.
Recently, a report by a market research firm revealed that Xiaomi emerged as the second largest smartphone brand in terms of shipments during Q2 2021. The Chinese tech giant surpassed Apple for the first time ever to record the feat.
According to Canalys, Xiaomi’s shipments increased by “more than 300% in Latin America, 150% in Africa and 50% in Western Europe.” According to the report, Xiaomi, “is now changing its business model from challenging to incumbent, with initiatives such as channel partner consolidation and more careful management of old stock in the open market.”
Xiaomi’s pricing model also helped the company as it remains as a mass market brand. Average selling price as compared to Samsung and Apple, its average selling price is about 40% and 75% cheaper respectively.
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