WIPL Media Rights Cost Per Match More Than Men’s PSL As BCCI Set to Earn 7 Cr Per Match

Last Update: January 16, 2023, 20:23 IST

The women's PSL will begin in the first week of March.

The women’s PSL will begin in the first week of March.

According to BCCI secretary Jai Shah, the fee per match for the next five years will come to Rs 7.09 crore.

The BCCI on Monday announced that Viacom18 has bagged the media rights of the upcoming women’s IPL for Rs 951 crore for five years, leaving behind other bidders, including Disney Star and Sony, in a closed-bid auction. This means the board will earn INR 7.90 crore for each match – this is more than the media rights of the men’s league, Pakistan Super League or PSL.

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The Cricket Board held the auction for the T20 league in Mumbai on Monday. The inaugural women’s IPL is likely to start in the first week of March. Five teams will compete and all matches will be held in Mumbai.

The global rights include three categories – linear (TV), digital and composite (TV and digital) and Viacom18 successfully bid for the composite rights.

Furthermore, according to a statement released by the PCB in January 2022, the media rights for the 2022 and 2023 editions of the Pakistan Super League were sold for Rs 1.5 billion. “The consortium of ARY and PTV had submitted the highest bid at a total fee of PKR 4,350,786,786 – 50 per cent more than the previous cycle – to secure the two-year long home TV broadcast rights through a robust and transparent bidding process. December 23.”

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However, the amount paid by Viacom is much higher than PSL.

BCCI President Roger Binny said in a release issued by the board, “Women’s cricket has been on the rise for a few years and the recently concluded bilateral series against Australia is a testimony to how popular women’s cricket has become in India.” Is.’

“It was only fitting to get our own women’s T20 league and give fans more of women’s cricket.”

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According to BCCI secretary Jai Shah, the fee per match for the next five years will come to Rs 7.09 crore.

“Broadcasters play a vital role in taking the sport to a wider audience and their active interest in the league is a clear indication that the Women’s Indian Premier League is headed in the right direction. A valuation of Rs 7.09 crore per match is something that has never been registered for the women’s game before,” Shah said.

“I congratulate Viacom18 for bagging both the TV and digital rights with a combined bid of Rs 951 crore and welcome them on board. The journey has well and truly begun and we will be taking another big step this month when the five franchises will be announced.”

Viacom18 had acquired the digital rights of IPL for Rs 23,758 crore, while Disney Star retained the TV rights for Rs 23,575 crore for a period of five years starting 2023 during a three-day auction held in June, 2022.

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