Meanwhile, in Kerala, in January this year, after the first wave of Covid-19, theaters had reopened with 50 per cent occupancy, however, after the second wave, the government was forced to go into a complete lockdown. fell.
The coronavirus pandemic has hit the entertainment sector badly, and Malayalam cinema was no different. While the industry tried to beat the pandemic blues with direct OTT releases, big budget films including Priyadarshan’s National Award winning film ‘Marakkar: Arabikadalinte Singham’ are yet to be sorted out. The release date of Mohanlal starrer magnum opus was postponed several times but the pandemic left the makers with no option but to wait patiently.
Jayasuriya starrer Sufiyum Sujathayum became the first mainstream Malayalam film to be released directly on OTT. Initially, the makers of M-Town expressed strong disapproval of direct OTT releases, fearing that cinema halls would get less traction if the films went the OTT route. As the pandemic situation continued and worsened, several A-listers including Mohanlal, Prithviraj Sukumaran and Fahadh Faasil went straight for an OTT release. OTT or cinema halls is still a hot topic of discussion, but the hope of reopening of cinemas is indeed a sigh of relief for M-Town.
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