The brand is looking to launch its services in at least two new markets by FY 2012Direct-to-consumer (D2C) petcare brand Wiggles.in has closed its pre-Series A funding round for $5.5 million. The round was led by Anthill Ventures and saw participation from Panthera Peak Ventures. The new funds will be used in R&D to develop and launch new category-creating products. In addition, the brand will utilize a portion of the new funds for its geographic footprint and presence in India as it seeks to launch its services in at least two new markets by FY22.
According to Anushka Iyer, Founder and CEO, Wiggles.in, the brand’s bond with pets and pet parents has only strengthened over the past three years and has given the brand a deeper understanding of the needs of pets and their parents. Provided insight and understanding. Iyer said that taking advantage of these learnings and insights, the company has been able to introduce products that filled the gray space and created new categories.
“With the influx of new funds, we will continue to invest in research and dial-up our offerings that will add further value to the pet care ecosystem. Our ultimate goal is to ensure that pets live long and healthy lives. And we can be their #PartnersInPethood from puppyhood to seniority,” said Iyer.
Several new and existing investors including Varun Alagh, Founder, Mamaearth, Nikhil Bhandarkar, Ubiquity Capital, Nachikhet Deshpande, COO, L&T Infotech, Rahul Rathi, Promoter, Sudarshan Chemicals Ltd., Abhay Amrite, Partner, IIFL Wealth, T Krishnakumar, Ex. The President, Coca-Cola India, among others, participated in the round.
“Having been tracking this space for some time, Wiggles really stood out to us. The founders have built a brand focused on trust, compassion, customer feedback and much-needed innovation. Their service offering has a powerful feedback loop. This, coupled with Wiggles’ in-depth research into medicine, ensures a steady rollout of exciting and essential products for our pets,” said Kabir Kochhar, Partner, Anthill Ventures.
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