Linda formerly served at NBCUniversal as President of Global Advertising.
The former NBC executive took over as Twitter’s new CEO on June 4.
In December 2022, Elon Musk said that he would retire as CEO of Twitter as soon as he found an “idiot”.
“After that, I’ll just be managing the software and server teams.”
And it’s been a month since Elon Musk got his new Twitter CEO. Linda Yacarino is a well-known figure in the media sector, but few people outside the profession know about her. According to a report in The Wall Street Journal, the former NBC executive took charge as Twitter’s new CEO on June 5.
He updated his LinkedIn bio as CEO of Twitter before congratulating Joe Benaroche, who worked with him as executive vice president at NBC Universal. She wrote, “Welcome to the flock, Benaroche, from one bird to another. Let’s work on Twitter.
“I begin a separate professional adventure at Twitter with a focus on business operations,” Banaroch said in an internal memo seen by The Wall Street Journal.
Here are some things to know about the new Twitter chief:
Linda formerly served at NBCUniversal as President of Global Advertising. His formal title at the corporation was President of Global Advertising and Partnerships.
He spent more than 11 years at NBCUniversal, where he served as President,
Advertising and Customer Partnerships, and President, Cable Entertainment and Digital
sale promotion. According to sources, during his tenure, the corporation earned more than USD 100 billion in advertising revenue.
By accounts, Yacarino began his career as an intern at NBC Universal and worked his way up the corporate ladder.
In 1992, she joined Turner Entertainment, a Warner Bros. production firm. She worked there for almost 19 years before leaving to join NBC.
Yacarino earned a Bachelor of Arts in Liberal Arts, Telecommunications, from Pennsylvania State University in 1985.
According to The Wall Street Journal, he was dubbed ‘The Velvet Hammer’ in the advertising profession for his forceful and realistic negotiating style. He reportedly secured some of the biggest advertising deals in the television industry using these strategies.